TheBuzz
TheBuzz
The Garden Island newspaper converted from weekday afternoon to weekday morning publication yesterday. The paper already comes out in the morning on the weekends. Another a.m.
paper player"We're all a.m. now," Editor Pat Jenkins said. "It's a big deal for us." He was quick to add that there was no truth to the rumor that the paper would publish a "Honolulu edition."
He said The Garden Island is delivered to homes and street racks by 6 a.m., in part due to reader demand. "Earlier this year we sponsored a marketing seminar for businesses and our publisher remarked that we would be going a.m. and got a 'standing-O' for it," he said.
Jenkins said Kauai radio stations were likely to benefit from the availability of a newspaper published within the market, and said with an audible smile, "They'll read ours now instead of yours in the morning."
"Obviously our main focus will be local but certainly we'll be more capable of presenting fresher state, local and national news."
On Sept. 11 the paper published in the afternoon as normal, Jenkins said, "but then we did an extra for the next morning and pretty much stayed a.m. for the rest of that week." He said it was "not for a good reason, but it was a trial run" for the paper's morning distribution plans.
Until June of last year, Jenkins worked for Sound Publishing, a sister company to the Star-Bulletin under Canada-based Black Press Ltd.
Oversimplification woes
A techie who read yesterday's Buzz bit about a Bankoh banner-ad appearing on a Pakistani newspaper's online site questioned the bank's assurance that the ad would only appear to those accessing the site from the 808 area code.The techie said via e-mail that "all a Web server can detect is the viewer's IP (Internet protocol) address," as opposed to a telephone area code, as the bank indicated.
The information technology glossary at www.whatis.com confirms the clarification of how a Web site can identify the location of an Internet service provider accessing a Web page or e-mail address. "An IP address is a 32-bit number that identifies each sender or receiver of information that is sent in packets across the Internet."
Bankoh Internet Channel Manager Mike Curtis said when the bank buys advertising coverage for the state of Hawaii "We express that (desire) to someone in terms of an area, as in, 'we'd like to cover this area'," and it so happens the desired area is a state with a single area code. Curtis said Internet advertising networks use "technical devices to try and ensure those ads are only served up to the audience we're trying to target."
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com