StarBulletin.com

Perry & Price keep KSSK No. 1, but sister station gains


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POSTED: Saturday, May 01, 2010

Michael W. Perry and Larry Price are still the kings of morning radio among the overall listening audience and among 25- to 54-year-old adults, but their 27-year-old radio show on KSSK-FM 92.3/AM 590 is no longer the only morning show with double-digit ratings in the adult demographic. The accompanying chart reflects listening among those 12 and older.

It is the first time in a decade or longer that a second morning show has received a double-digit percent- age of the adult audience, according to data released yesterday by Arbitron Inc.

Sister-station KDNN-FM 98.5 and the “;Island 98-5”; morning team of Rory Wild, Gregg Hammer and Crystal Akana are No. 2 in the morning in the 25-to-54 demographic with a 10.3 share to Perry and Price's 18.1. KDNN's rise compares to a more than 2 share-point loss for Perry and Price, who had a 20.4 share a year ago.

KDNN also has risen to No. 1 from No. 6 a year ago among 18- to 34-year-olds, with 15.4 percent of morning listeners.

“;We're obviously very excited about the growth on 'Island,' “; said Chuck Cotton, Hawaii vice president and general manager of Clear Channel Communications Inc., who added that “;KSSK continues to do very well.”;

Wild, Hammer and Akana were transferred from the morning show at KIKI-FM 93.9 almost a year ago.

Morning shows generally drive and derive the bulk of a station's advertising revenue, and dramatic upward or down movement is unusual.

The KSSK simulcast of the Perry and Price show is perennially No. 1 and the second- through fifth-ranked stations often swap places, such as the move of KRTR-FM 96.3 to No. 3 from No. 2 a year ago and KINE-FM's move to No. 5 from No. 4 among adults 25 to 54.

Following personnel adjustments, it was the first full rating period for Dave Lancaster's morning show partnership with “;Sista”; Sherry Clifton on KRTR, as well as for Lina Girl and Augie Tulba on KCCN, and “;we're really pleased with their debut (ratings) books,”; said Wayne Maria, an operations manager at Cox Radio Hawaii, adding that KRTR is No. 1 with female listeners.

KCCN-FM 100.3, typically among the top five, dipped to a tie for sixth-ranked morning show with KUCD-FM 101.9 among the 25-to-54 audience. KCCN was third a year ago while KUCD, or “;Star 101-9,”; was No. 15.

The KUMU-FM 94.7 morning show rose to No. 4 from No. 8; and KKEA-AM 1420 rose to No. 8 from No. 18 a year ago. Hosted by Bobby Curran, the AM sports-talk show typically demonstrates its strongest performance during University of Hawaii Warrior football season, but its showing from the Jan. 7 through March 31 rating period may partially be due to the employment drama surrounding former UH basketball coach Bob Nash.

Long-lagging KQMQ-FM 93.1 held on to the ninth-ranked morning show position attained in the fall, after rising from a low of 18th in the spring survey.

There are no top 10 adult morning shows among stations owned by Salem Media of Hawaii Inc. However, “;on the ratings, we do our own little thing, we're happy,”; said General Manager Jeff Coelho. Salem's classic hits KKOL-FM 107.9, (formerly KGMZ), is No. 8 among all listeners, while adult-standards KHUI-FM 99.5 “;The Jewel,”; slipped to a 10th-place tie from No. 8 a year ago. Coelho says the dip may be due to locations of residents who received and recorded their listening habits in Arbitron diaries.

 

NOW HEAR THIS

KSSK was once again the most popular radio station during the winter ratings period:

OAHU'S TOP RADIO STATIONS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
StationWinter 2010Winter 2009rank
1. KSSK-FM 92.39.911.91
2. KINE-FM 105.18.05.93t
3. KDNN-FM 98.56.86.87
4. KRTR-FM 96.36.56.52
5. KCCN-FM 100.35.65.93t
6. KUMU-FM 94.74.73.511
7. KPHW-FM 104.34.33.98t
8. KKOL-FM 107.93.93.610
9. KDDB-FM 102.73.74.56
10. KQMQ-FM 93.13.62.417
KHUI-FM 99.53.63.98t

 

OAHU'S TOP RADIO MORNING SHOWS

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
StationWinter 2010Winter 2009rank
1. KSSK-AM/FM19.625.31
2. KDNN-FM 98.57.03.67
3. KINE-FM 105.16.65.54
4. KRTR-FM 96.35.36.03
5. KUMU-FM 94.75.02.713t
6. KCCN-FM 100.34.94.45
7. KKEA-AM 14204.11.819t
8. KQMQ-FM 93.13.51.819t
10. KPHW-FM 104.33.22.911
10t. KKOL-FM 107.93.23.18t

 

Rankings and share reflect overall listenership. Share is the percentage of audience listening. Honolulu is the nation's 64th-largest radio market. Survey dates: Jan. 7 to March 31.

Source: Arbitron Inc.