Not everyone can make the trip to New York for the 2010 Fashion Week shows that begin Sept. 10, but Ala Moana Center retailers aim to bring some of the energy and excitement here by joining in support of Fashion's Night Out.

The center is Hawaii's official site for the event, sponsored by Vogue magazine and the Council of Fashion Designers of America, and more than 50 of its retailers will be participating with the offering of special trunk shows, informal modeling, champagne or cocktail receptions and gift-with-purchase incentives.

The international celebration of fashion, conceived by Anna Wintour and Diane Von Furstenberg, will be taking place in cities around the globe to help promote retailing, in light of the industry's recent struggles.

For more information, go to FashionsNightOut.com.

The center will be giving away prizes including a $250 Ala Moana Center gift card, and grand prize of a luxury stay for two at the Four Seasons Resorts Lanai. The giveaway includes two nights' accommodations at the Lodge at Koele or at Manele Bay, two massages and dinner for two at Hulopoe Court at Manele Bay.

Pearl will host the official after party, “;Girls' Night Out at Pearl,”; from 8 p.m. to 2 a.m.

And, in a Fashion Give Back initiative, the center will be hosting a canned food drive for September's Hunger Action Month for the Hawaii Foodbank. Bring donations of canned goods to Center Court or to Ben Bridge Jewelers, Ben Bridge Timeworks, Club Monaco, Cole Haan, Custo Barcelona, Gap, Jimmy Choo, Kahala, LeSportsac, Lucky Brand Jeans, Max&Co., Neiman Marcus, Old Navy, Sephora, St. John, Tommy Bahama, Tori Richard or Valerie Joseph.

Some stores participating in the drive will be offering discounts and incentives for food donations. In addition, Jimmy Choo will donate 10 percent of its evening's profits to the Foodbank.

Enjoy new products, fine jewelry and pupus

Here's a guide to a few of the events taking place from 5 to 9 p.m., except where noted:

» Fendi: Will be hosting the limited-edition product launch of the new Fendi Peekaboo Bag made with Selleria Roman leather.

» Gucci: Enjoy champagne and Ottocake cheesecake while shopping, and receive the official Fashion's Night Out T-shirt with any purchase. (Limit one per customer, while supplies last.)

» LeSportsac: Enter to win an “;S”; Collection “;social clutch,”; valued at $73. The new “;S”; Collection (Sophisticated, Style, Sparkle, Smart, Smile) is LeSportsac's limited-edition handbag collection.

» Maui Divers Jewelry: View the Gregg Ruth Collection of limited-edition and one-of-a-kind diamond-and-gemstone jewelry.

» Neiman Marcus: Shoppers can enjoy dessert bites and beverages, along with informal modeling of the latest fall fashions and an exhibition of fashion illustrations by advanced students from the University of Hawaii's Apparel, Product, Design and Merchandising department and Kapiolani Community College's Fashion Technology Program. The store will also celebrate the grand opening of its new Sculpture Gallery, created in partnership with Fine Arts Associates, and located near the Designer Handbags department, as well as hosting a “;Fashion for Food”; drive for Hawaii Food Bank. There will also be “;The Art of Fashion”; auction of Sigg bottles adorned by local artists, inspired by fall trends. You'll be able to pick up the official Fashion's Night Out T-shirt. The T-shirts are $30, with 40 percent of the proceeds benefiting the creation of the National Sept. 11 Memorial & Museum at the World Trade Center. With the purchase of any Manolo Blahnik shoe, receive a Manolo Blahnik-illustrated T-shirt.

» Nordstrom: Guests will be able to enjoy all things fashionable from 5 to 9 p.m., with informal modeling of fall 2009 collections, specialty “;mocktails”;, hors d'oeuvres and entertainment. There will be limited-edition cosmetic items available for purchase that night only, and customers also will be able to purchase the official Fashion's Night Out T-shirts in-store and online at Nordstrom.com. Call 953-6100.

» Prada: Sip Prosecco and browse the shelves, then enter a raffle event for an opportunity to win a Fashion Week '09 handbag. The drawing will take place at 8:30 p.m. and the winner must be present. There will be another raffle at Miu Miu, with the drawing taking place at 8 p.m.

» Sephora: Enjoy a complimentary skin care and/or color consultation. The first 50 shoppers to drop-off a canned good for Hawaii Foodbank will receive a gift.

» Tiffany & Co.: Enjoy informal modeling and Blue Bow Box petit four treats.