The Mother's Day Project of the Hawaii Women Lawyers and the Hawaii Women's Legal Foundation received the 2009 Public Service Award by the National Conference of Women's Bar Associations. The project provided 1,700 children living in foster homes, domestic violence shelters, homeless shelters, or with relatives, with Mother's Day gifts to give to their foster mothers, biological mothers and grandparents.

Hawaiian Airlines provided free shipping of 621 gift bags to neighbor island children. With donations from Macy's West, the total retail value of this year's gift bags exceeded $80,000, a record amount.