Pat Monick, principal of 4 Front Branding, was named “;Advertising Woman of the Year”; and Bernard Uy, principal of Wall-to-Wall Studios Inc., was named “;Advertising Man of the Year”; at last night's annual Pele Awards, sponsored by the Hawaii chapter of the American Advertising Federation.

Staged at the Hilton Hawaiian Village, the event saw a total of 52 Pele Awards handed out, with the winning pieces going on to compete for national ADDY awards later this year.

The “;Outstanding Young Advertising Person of the Year”; was Nicole Bonning of 1013.

The George Arthur Pellegrin minority scholarship was awarded to Ryan Matsumoto, a student at the University of Hawaii at Manoa.

The “;AAF District 13 Silver Medal”; was presented to Rick Blangiardi, president and general manager of KGMB-TV.

In the annual Pele Awards, Hendrix Miyasaki Shin Advertising Inc. won a rare “;Complete Campaign”; award for its “;Voice”; advertising campaign for Olelo Community Television.

Maui's Sae Design Inc. won a “;Best of Show for Design”; for its complete campaign for the Mauna Kea Beach Hotel, and CP Advertising LLC won “;Best of Show for Advertising”; for its “;Faddah's Car”; TV spot for Mobi PCS.

Students from Honolulu Community College won a “;Special Judges' Award for Design”; for its “;Alone, Judged and Unheard.”;

Kinetic Productions Inc. also won a “;Special Judges' Award for Advertising”; for “;Banana Swirl,”; as “;Best commercial that can only run after 10 p.m.”;

An AAF spokesperson said the work entered in the competition was judged by six mainland judges using national American Advertising Awards guidelines.

The three design judges were Theresa Mesa, Mesa Design House, of Redlands, Calif; Kris Hanson, of Ogilvy & Mather PR in Sacramento, Calif.; and Pat Hansen, of MarketFitz, Inc., in Seattle.

The three advertising judges were Jeff Olsen, Pure Matter, in Salt Lake City; Chris Lange, of Mono in Minneapolis; and Greg Braun, of Young & Rubicam in Dearborn, Mich.

Here are the design and advertising awards:

Multiple award winners

» Hendrix Miyasaki Shin Advertising Inc. (6)
* Out of Home — Mass Transit
“;Teen Voices”;
Olelo Community Television
* Magazine Advertising
“;Eliminate MS”;
AIG Hawaii
* Newspaper Advertising
“;Teen Voices”;
Olelo Community Television
* Newspaper Advertising Campaign
“;VOTE! Campaign”;
Olelo Community Television
* Complete Campaign
“;Voice Campaign”;
Olelo Community Television
* Television Self-promotion
“;Voice Campaign”;
Olelo Community Television

» Laird Christianson Advertising Inc. (5)
* Television: $25,000 — $50,000
“;Kinda Free Checking”;
American Savings Bank
* Poster Design — Series
“;80th Anniversary Posters”;
Hawaiian Airlines
* Magazine Advertising Campaign
“;Mauna Kea Relaunch Campaign”;
Mauna Kea Beach Hotel
* Illustration
“;S-38 Arrival”;
Hawaiian Airlines
* Illustration Campaign
“;Mauna Kea Sumie Illustrations”;
Mauna Kea Beach Hotel

» Milici Valenti Ng Pack Inc./Firefly (5)
* Brochure Design
“;The Royal Hawaiian Lifestyle Brochure”;
Starwood Hotels & Resorts (Milici)
* Non-traditional Advertising
“;Rum Fire Peepholes”;
Starwood Hotels & Resorts (Milici) * Television Under $25,000
“;Southern Style Chicken”;
McDonalds of Hawaii (Milici)
* Interactive Media — Webisodes
“;Git2knowit”;
McDonalds of Hawaii (Milici)
* Interactive Media
“;HVCB Stories of Hawaii”;
Hawaii Visitors & Convention Bureau (Firefly)

» Element 8 LLC (4)
* Poster Design — Single
“;Fireknife Poster”;
Polynesian Cultural Center
* Out of Home
“;Diamond Head”;
Hawaii Dental Association
* Magazine Self-promotion
“;Committed”;
Hawaii Skin Diver Magazine
* Out of Home Campaign
“;Diamond Head, Lei, Shaka”;
Hawaii Dental Association

» Morris Visitor Publications LLC (4)
* Publication Design — Complete Unit
“;The Kahala Vol. 3 No. 2”;
The Kahala Hotel & Resort
* Photography
“;Islands of Outrigger”;
Outrigger Hotels & Resorts
* Publication Design — Spreads
“;In the Valley of Mana”;
The Kahala
* Publication design — series
“;Where Guest Books”;

» Sae Design Inc. (4)
* Menu Design
“;Manta Menus”;
Mauna Kea Beach Hotel
* Package Design Campaign
“;Hawaiian Springs Bottled Water”;
Hawaiian Springs
* Stationery Package
“;Mauna Kea Beach Hotel Stationery”;
Mauna Kea Beach Hotel
* Special Event Material
“;In Room Collateral”;
Mauna Kea Beach Resort

» The Harris Agency LLC (3)
* Television Under $25,000
“;Hula Girls in Texas”;
Burger King Hawaii
* Television Campaigns Under $25,000
“;Hula Girls in Texas/Surfers in Montana”;
Burger King Hawaii
* Music Score — Music Only
“;Water Park Beat”;
Hawaiian Waters Adventure Park
Composer: Michael Romano

» Design Asylum Inc. (2)
* Public Service — Collateral
“;The Journey Home Activity Book”;
City & County of Honolulu
* Advertising Industry Self-promotion — Ad Club
“;2008 HAF Member Directory”;
Hawaii Advertising Federation

» Matsumoto & Clapperton Advertising (2)
* Retail Advertising — Print
“;What's New”;
C.S. Wo
* Retail Advertising — Print Campaign
“;Tradewind, Elevate, Artist”;
C.S. Wo

» OrangeRoc (2)
* Package design
“;C4 Waterman Packaging”;
C4 Waterman
* Advertising for the Arts — Campaign
“;2008 Louis Vuitton HIFF”;
Hawaii International Film Festival

» Wall-to-Wall Studios Inc. (2)
* Public Service — Television
“;Black Tie, Blue Jeans”;
American Heart Association
* Advertising Industry Self-promotion Campaign
“;WWFFHH”;

Single award winners

* Television under $25,000
“;Faddah's Car”;
Mobi PCS
CP Advertising LLC
* Sales Promotion
“;Compendium + Tab Pages”;
Four Seasons Resort Maui
Agape' Design Inc.
* Sales Promotion Campaign
“;Moana Lani Spa Campaign”;
Moana Surfrider
Ledbetter Kennedy Creative
* Book design
“;The Hawaii Snowman”;
Mutual Publishing LLC
* Advertising for the Arts — Collateral
“;Chinatown”;
Hawaii National Bank
Core Group One Inc.
* Advertising Industry Self-promotion - Collateral
“;Black Ink”;
Hagadone Printing Co. Inc.
* Logo design
“;Paradise Memorial Park”;
Team Vision LLC
* Photography campaign
“;On One Breath”;
Hana Hou!
Photographer: (the late) Sergio Goes
* Student advertising
“;Alone, Judged and Unheard”;
Chanelle Young, Janel Natividad, Kenneth Amor, Jeffrey Soriano - HCC
* Public Service - Radio
“;8 Warning Signs”;
Department of Defense
Pineapple Tweed LLC
* Cinematography
“;For the Love of Film”;
Hawaii International Film Festival
Monk Productions LLC
* Music score with lyrics
“;For the Love of Film”;
Hawaii International Film Festival
Shooters Film Production
Composer: Matt Catingub
* Interactive Media
“;Lanikuhonua”;
James Campbell Co.
DFI Design