Earth Hour — a 60-minute event that countries, cities, and individuals around the world volunteered to participate in and make a difference by powering down.

Was it an innocent celebration — or a seductive ritual?

The first time I heard about the Earth Hour initiative last year, I thought to myself, “;What's the point? What's the tangible, lasting benefit to mankind?”;

So I did some research — and found that the Earth Hour organizers have admitted that the event “;would have little impact on carbon emissions.”;

So, no tangible benefit. There must be a hidden agenda or goal. We're all smart enough to know that an event of this scale doesn't come about without some result in mind. So I dug deeper.

At first I thought it was just basic indoctrination through a tribal ritual to strengthen the faith of the followers. But then I saw the quote from James Leape of WWF International. He said, “;We need to harness some of the cooperative spirit we've seen with Earth Hour to find a global solution.”;

Ahhh ... I was able to see clearly that it's an execution of a basic tribal-seduction strategy: Stir up emotions; link them to an issue, event or person (in this case, a natural phenomena positioned as a problem); then capitalize on that emotional connection.

This might just be one of the greatest feats of tribal seduction ever executed — mass participation in a global event that possibly has no outcome other than for people to feel good about themselves.

But that's up to you to decide.

Remember, tribal seduction, like persuasion, the military, or any other power, is morally neutral. It can be used to advance any agenda.

If you're a businessperson who's been exposed to the tribal-seduction doctrine, you know we focus on the power of tribal seduction for good: to fight marketplace molesters; to remove barriers to action for your tribe; and to help them improve their lives with the goods and services that you offer.

But tribal seduction can be used for evil. Hitler and Jim Jones were masters at it. It's up to you to guard your mind. You need to be just as diligent in protecting yourself against tribal seduction as you are dedicated to ethically using it as a marketing formula. The way to guard your mind is to control your focus.

All four major global temperature tracking outlets have data showing that global temperatures dropped big time — so much so that the drop in global temperatures in 2007 wiped out one century of warming.

Think about that. Best guesses by scientists were that we went up 1 degree Celsius, in 100 years. And in one year, that increase was wiped out.

Did I change the facts? Or did I just expand your focus?

It's been said that most people's historical timeline starts when they're born. Sadly, that lack of historical perspective leaves people at the mercy of the media, politicians, and any charlatan who wants to hock some faith, formula or goods.

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John-Paul Micek is a business coach at RPM Success Group Inc. He can be reached at .(JavaScript must be enabled to view this email address).