Hike Maui is an eco-travel company geared toward travelers who don't want a cookie-cutter vacation. The company is offering new private and customized tours that give visitors the opportunity to see West Maui's deep valleys and tall waterfalls by helicopter, horse and hike.

A three-hour waterfalls and rain forest hike starts at $75.

Weather permitting, visitors can add a helicopter ride over the “;Wall of Tears,”; with 17 waterfalls flowing at once, giving the illusion of “;crying”; cliffs.

Another tour offers vantages of Maui from mountain to ocean, including a tour across Maui's Mendes Ranch on West Maui's rugged, remote coastline for a horse ride to a high elevation lookout over lush Waihee Valley before descending to sea level.

All the while, a Hike Maui guide shares knowledge of Hawaii's botany, geology, culture and history.

Call (808) 879-5270 or visit www.hikemaui.com.