Sugar Bowl reaps bumper crop of revenues for UH licensing
POSTED: Sunday, November 09, 2008
Licensing revenues for University of Hawaii logo products nearly doubled last year, largely due to sales of Sugar Bowl merchandise, UH officials say.
UH Royalties UH collected $220,768 in licensing revenues in 2006. This is how it was distributed based on sales at campus bookstores and RainBowTique stores:
Source: UH Office of the Vice President for External Relations |
UH received $631,910 in the fiscal year ending June 30, compared with $317,009 in the previous year, according to Carolyn Tanaka, UH vice president of external affairs.
The money doesn't reflect actual retail sales, but payments from licensed wholesalers who put a UH logo on products. They pay the university 8 percent of the selling price of goods to the university.
Sales of UH Sugar Bowl-related merchandise soared after the football team received an invitation to the Bowl Championship Series event in New Orleans.
Also affecting merchandise revenues last year were sales of UH Centennial products. That money will go to the UH-Manoa campus, Tanaka said.
The university doesn't have an exact breakdown of Sugar Bowl merchandise versus other UH athletic merchandise, she said.
But the distribution of revenues is roughly based on a percentage of sales at different campus bookstores and receipts from the RainBowTique stores.
The money from 2007 and 2008 has yet to be distributed, in part because the administration is still deciding how to do that, Tanaka said. The formula changes year-to-year depending on sales.
In 2006, the largest chunk of money, nearly 70 percent, went to the UH-Manoa Athletics Department, 24 percent went to the UH system office, and about 4 percent to the UH-Hilo Athletics Department.
Tiffany Kuraoka, assistant athletic director for business at UH-Manoa, said the money from merchandise royalties goes into the Athletic Department Revolving Fund along with other revenues. The fund helps pays for all sports, not just football.
“;The amount we get this year will be very high,”; Kuraoka said. “;That will be a windfall for us. ... Believe me it will be spent.”;
Sam Callejo, UH vice president for administration, said the $52,000 the system received as its share of the 2006 distribution has not been spent and the administration doesn't yet have plans on how it will spend the money.
