StarBulletin.com

Spam noticeably absent from new site


By

POSTED: Tuesday, November 04, 2008

Hawaii consumes more Spam per capita than any other state, so it was odd to not see the product on its parent company's new Web site, hormel.com, the first devoted to Hormel-branded products.

That is, products whose names begin with the word Hormel.

The home page acts as an interactive kitchen, in which site visitors can click on cupboards for pantry products, the refrigerator for perishables, and so on.

“;As the largest brand for Hormel Foods, it was necessary to build a Web site for consumers to learn more about Hormel products,”; said Scott Weisenbeck, group product manager, in a statement.

Clickable product images will emerge from the fridge or cupboard, etc., and whirl about, but you won't see the Hawaii staple or its familiar blue and yellow rectangular can.

“;Brands such as SPAM, Lloyd's BBQ and CHI-CHI'S, for example, are not included ... since they are not part of the Hormel brand; they are separate brands,”; the corporate communications department said in an e-mail.

Which is not to say you can't search for Spam recipes - it has 297.

There are 47 Spam recipes geared toward local tastes at alohaworld.com, which is not affiliated with Hormel, but the iconic staple has its own Web site.

It is slightly disappointing, living in the No. 1 Spam-eating state in America, that only two Hawaii recipes appear on its contest-winners pages. Both are from the Maui County Fair back in 2001 and 2002.

The Waikiki Spam Jam Web site has been deactivated, but the Hormel corporate communications office did not answer questions about the site or event.

 

Clothes, not close

Steve & Barry's, the retail casual clothing store in Waikele where every item sells for under $20, is staying open.

Consumer confusion cropped up when signs bearing the word “;liquidation”; were posted at the store over the weekend.

“;We are having a liquidation sale in all stores for special items,”; said Rachel Brenner, senior manager of public relations, in an e-mail.

The liquidation pertains to about a third of the store's merchandise, said Keith Yoneda, store director. Selected men's, women's, boys', girls' and newborn merchandise has been marked down to $4.98.

All merchandise was under $10 for the store's grand opening in April, a “;price change”; about two weeks ago sent some prices up, Yoneda said.

New York-based Steve & Barry's filed for bankruptcy protection in July and was acquired in August by BH S&B Holdings LLC. In September it announced plans to close 103 stores, but Hawaii's location was not and is still not on that list.