And the winners are ...

The Hawaii Advertising Federation named the winners of this year's Pele Awards Saturday at the Hilton Hawaiian Village. Below are the winners.

Best of Show

» Best of Show Design: Tori Richard Ltd. for "Complete design work for Kahala," Kahala

» Best of Show Advertising -- Print: Matsumoto & Clapperton Advertising LLC, "Happier Hour" & "Eight Legs," Tsujiki Fish Market

» Best of Show Advertising -- Broadcast: Milici Valenti Ng Pack Inc., "HVCB Colors of Hawaii Campaign," Hawaii Visitor and Convention Bureau

2008 Pele Winner List

» Student advertising division: Joy Pulido for "Spinjazz"

» Menu design: Wall-to-Wall Studios Inc., "Stage menus" -- Honolulu Design Center

» Newsletter design: Info Grafik Inc., "Hokuli'a Newsletters" -- Hokuli'a

» Package design: Sae Design Inc. (Maui), "Roselani Tropics Cartons" -- Roselani Ice Cream

» Point of purchase: LCA-Anthology Marketing Group, "Greens," "Views," "Fantasy" --- The Residences at Kapalua Bay

» Stationery design: Tori Richard Ltd., "Kahala Stationery" -- Kahala

» Corporate identity: Agape Design Inc. (Maui), "Corporate Campaign" -- The Ritz-Carlton, KAPALUA

» Radio: Laird Christianson Advertising, "Ghost Radio" -- American Savings Bank

» Annual reports: Nomura Design Co. LLC, "2006 Annual Report" -- Central Pacific Bank

» Brochures: Communication Design Corp., "Honua" -- Imanaka Kudo & Fujimoto

» Poster design, single posters: Element 8 LLC, "Fireknife -- Samoa Festival Poster" -- Polynesian Cultural Center

» Special event material: Wall-to-Wall Studios Inc., "Holiday Card and Gift Bag" -- Kobayashi Group

» Specialty advertising, apparel: Sae Design Inc., "Maui Thing T-shirt" -- Maui Thing

» Specialty advertising, other: Tori Richard Ltd., "Kahala Hangtag Set" -- Kahala

» Consumer magazine, covers: VOICE, "2007 Hawaii Skin Diver Covers" -- Hawaii Skin Diver magazine

» Consumer magazine, spread: VOICE for "Inhale 30" -- Hawaii Skin Diver magazine

» Visitor magazine, spread: Morris Visitor Publications LLC, "Up North" -- The Kahala

» Publication design, magazines accepting advertising: VOICE, "View Masters" -- Hawaii Skin Diver magazine

» TV commercial, net production budget under $25,000: Laird Christianson Advertising, "Lockdown" -- American Savings Bank

» Exterior signage: Brave LLC/Kinohi Designs -- "The Wedding Café Exterior Sign"

» Direct marketing: Matsumoto & Clapperton Advertising LLC, "Chad Buck DM" -- Altres

» Non-traditional advertising: Milici Valenti Ng Pack Inc., "HVCB Colors of Hawaii -- Red, Yellow, Green & Blue" -- HVCB

» TV commercials, net production budget of $25,000 to $50,000: Communications-Pacific Inc., "Homeopathic" -- HMAA

» Magazine advertising, fractional page: Queen's Creative Services, "Go Warriors" -- Queen's Medical Center

» Magazine advertising, full page: Wall-to-Wall Studios Inc., "Enlightenment" -- Kai Vodka

» Magazine spreads: Gilbert & Associates LLC, "Notebook Doodles" -- Kukui Grove Shopping Center

» Newspaper advertising, "fractional page": Element 8 LLC, "Pray" -- Polynesian Cultural Center

» Newspaper advertising, "specialty" Laird Christianson Advertising, "Believe" -- Hawaiian Airlines

» Newspaper advertising, campaign: Core Group One Inc., "Spicy Chicken", "Open", "Get Your Taco On" -- Taco Bell Hawaii

» Web design, "business to business flash/html": Wall-to-Wall Studio Inc., "WCIT Architecture"

» Web design "consumer flash/html": John Wingard Design and Hibiscus Interactive, "Dulce Photography"

» Interactive media, "micro/mini site": Starrtech Interactive, "Norton Smartphone Tour" -- Symantec Corp.

» Ad or design club self-promotion

VOICE, "2007 AIGA Honolulu Hawaii's 5-0 Campaign" -- AIGA Honolulu

» TV commercial, production budget over $50,000: Milici Valenti Ng Pack Inc., "High Speed Lab" -- Hawaiian Telcom

» TV campaigns over $50,000: Milici Valenti Ng Pack Inc., "We Do TV" -- Aloha Airlines

» TV self-promotion:

Oceanic Time Warner Cable, "Surf City"

» Logo design: Nomura Design Co. LLC, "Nomura Design Logo"

» Illustration: Hagadone Printing Co., "Merrie Monarch Festival 2008" -- Nelson Makua Design (Big Island)

» Photography for business: Review Publications (Maui), "Hole 18" -- King Kamehameha Golf Club; John Byrne

» Photography for editorial: Sergio Goes

» Morris Visitor Publications LLC, "Up North" -- The Kahala

» Musical score, music only: Composer: Ahrin Mishan; Milici Valenti Ng Pack Inc., "We Do TV" -- Aloha Airlines

» Musical score, music with lyrics: Composer: Davo Coria; Studio Davo, "Beautiful Morning" -- Partnership for a Drug Free America

» Musical score, sound design category: Composer: Davo Coria; Studio Davo, "Chief" -- Brett Wagner

» Special effects or animation: Core Group One Inc., "One Dollar Journal" -- Taco Bell Hawaii

» Cinematography: Edge City Films, "OC16 'Iraq'" -- Oceanic Time Warner Cable

» Advertising for the arts, collateral: Infographic Design (Maui), "Four Seasons Maui Art Collection" -- Four Seasons Resort Maui

» Advertising for the arts, movie trailer: Studio Davo, "Chief" -- Brett Wagner

» Public service, TV: Hendrix Miyasaki Shin Advertising Inc., "Cereal" -- Hawaii State Dept. of Health

» Public service, campaign: Hendrix Miyasaki Shin Advertising Inc., "Bath" and "Cereal" -- Hawaii State Dept. of Health

» Retail advertising, print: Matsumoto & Clapperton Advertising LLC, "Happier Hour" -- Tsukiji Fish Market

» Retail advertising, print campaign: Matsumoto & Clapperton Advertising LLC, "Happier Hour" and "Eight Legs" -- Tsukiji Fish Market

» Retail advertising, TV: Core Group One Inc., "One Dollar Journal" -- Taco Bell Hawaii