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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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Control your focus to guard your mind
Earth Hour. A 60-minute event that moved from time zone to time zone with people around the world volunteering to participate and make a difference by powering down. An innocent celebration -- or a seductive ritual?
The first time I heard about the Earth Hour initiative, I thought to myself, "What's the point? What's the tangible, lasting benefit to mankind?"
So I did some research and found that the Earth Hour organizers have admitted that the event "would have little impact on carbon emissions."
So, no tangible benefit. There must be a hidden agenda or goal. We're all smart enough to know that an event of this scale doesn't come about without some end result in mind. So I dug deeper.
At first I thought it was just basic indoctrination through a tribal ritual to strengthen the faith of the followers. But then I saw the quote from James Leape of WWF International. He said, "We need to harness some of the cooperative spirit we've seen with Earth Hour to find a global solution."
Ahhh ... I was able to see clearly that it's an execution of a basic tribal-seduction strategy. Stir up emotions, link them to an issue, event or person, then capitalize on that emotional connection.
This might just be one of the greatest feats of tribal seduction ever executed: Mass participation in a global event that has no outcome other than for people to feel good about themselves.
Remember, tribal seduction, like persuasion, the military, or any other power, is morally neutral. It can be used to advance any agenda.
If you're a businessperson who's been exposed to the tribal-seduction doctrine, you know we focus on the power of tribal seduction for good: to fight marketplace molesters; to remove barriers to action for your tribe; and to help them improve their lives with the goods and services that you offer.
But tribal seduction can be used for evil. Hitler and Jim Jones were masters at it. It's up to you to guard your mind. You need to be just as diligent in protecting yourself against tribal seduction as you are dedicated to ethically using it as a marketing formula. The way to guard your mind is to control your focus.
All four major global temperature tracking outlets have data showing that global temperatures have dropped big time; so much so that the drop in global temperatures this past year has wiped out one century of warming.
Think about that. Best guesses by scientists are that we went up one degree Celsius, in 100 years. And now, in one year that increase has been wiped out.
Did I change the facts? Or did I just expand your focus?
When you base your beliefs on what they've been led to believe is "the truth," you're handing over control.
That leads us back to the original question: Was Earth Hour the ultimate tribal seduction?
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.