If you’re lucky and you know it, go ahead

But, going by the numbers, one expert says today's "777" date has no power

Today, 07/07/07, might or might not be the luckiest day of the year, but it is one of the busiest days for wedding caterers, chapels and casinos, while many tie the knot or hope to hit the jackpot.

But according to local numerologist Rick Hill, "it's all just a myth."

Hill, who has been studying numerology for 12 years, said there is no real significance to the date that many around the nation have been adjusting their schedules for.

"It's just like Friday the 13th, it's superstitious," Hill said. "But if you really believe it'll be lucky, then it will probably be lucky for you."

Numerology, unlike luck and superstition, is a science discovered 2,500 years ago by the great Greek philosopher Pythagoras, Hill said.

"I think the only reason (couples) are getting married is because (today's date) will never come up again. And it's an easy date (for brides and grooms) to remember," Hill said.

In actuality, the numerology number for July 7, 2007, is five. Hill gets this number by adding 7+7+2+7, which equals 23. Then he adds two plus three, which equals five. Hill said that people born today will have a life path number of five, and these people are known to be the gambler, adventurer and natural traveler. They crave freedom and passion.

Not only are couples tying the knot on this day, but Las Vegas seems to be the particular city that many have flocked to to try their luck. While many planned far in advance for the lucky day, some only recently realized the lucky 777 date was just around the corner.

Jenny Vo, a travel consultant for Las Vegas Travel, said in the last two weeks she has had an increase in inquiries for travel to Las Vegas for this weekend. However, most airfares were sold out earlier in the week.

At Non-stop Travel, customers were calling and saying they wanted to be in Sin City on July 7, said manager Brenda Cabral. But most who inquired about the last-minute fares this week realized they were not going to get lucky with a cheap ticket.

"We started receiving those calls about a week or so ago," Cabral said. "If they wanted to leave (last night), it would cost $1,600 for a round-trip ticket on United Airlines."