Events boost ratings for February television

Nielsen releases local news broadcast rankings

Ratings wrangler "American Idol" gave its usual huge boost to Fox affiliate KHON for the latest February Nielsen ratings period, according to figures released yesterday by Nielsen Media Research and KHON.

Some 232,000 viewers tuned in Tuesdays, just 17,000 shy of the 249,000 that watched the Super Bowl, said KHON President and General Manager Joe McNamara, in a congratulatory memo to staff.

February is stacked with event television including the Super Bowl, the Academy Awards and the Grammy Awards. The Super Bowl used to air in January while the Academy Awards were in March, but both broadcasts were moved to February in order to enhance the ratings of networks and local affiliates.

First-run episodes of popular shows such as "Lost," "Heroes," and crime procedurals such as the "CSI:" franchise on CBS were audience draws as well.

Local news operations also have reasons to crow.

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Hawaii's local news broadcast rankings in the Nielsen ratings, February 2007

A household rating (HH) is a percentage of all the households in Hawaii that are watching television. A share is the percent of the audience watching television that is tuned in to a particular program.

LOCAL MORNING NEWS SHOWS (A)

Station	Feb. 06	Feb. 07
	HH/share	HH/share
KHON	7/37	7/37
KITV	2/11	2/17
KHNL	2/10	1/8

5 P.M. NEWS

Station	Feb. 06	Feb. 07
	HH/share	HH/share
KHON	9/25	8/21
KITV	6/18	7/20
KGMB	5/15	6/18
KHNL	3/9	2/5

6 P.M. NEWS

Station	Feb. 06	Feb. 07
	HH/share	HH/share
KHON	17/35	16/34
KGMB	5/11	8/18
KITV	6/12	6/13
KHNL	5/10 (c)	3/7

LATE NEWS

Station	Feb. 06	Feb. 07
	HH/share	HH/share
KGMB	9/20	11/26
KHON	10/22	9/20
KITV	5/12	6/13
KHNL	6/12 (c)	4/9
KFVE(b)	3/6	5/9

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Survey period: Feb. 1-28
(a) KGMB-TV does not air a local morning news program.
(b) KFVE-TV runs its late news from 9 to 9:30 p.m.
(c) Because of the Winter Olympics in Feb. 2006, KHNL-TV's news often ran outside the normal time period.