Some win, some lose in TV ratings

Star-Bulletin staff
business@starbulletin.com

art
Wins and losses pepper November Nielsen ratings for Honolulu TV, according to results released yesterday.

Viewership increased for each 5 p.m. local newscast Monday through Friday.

At 5:30, audiences grew for all but KHNL's NBC Nightly News. Katie Couric on CBS is struggling nationally, but her Hawaii audience was 20 percent higher than for predecessor Bob Schieffer. KGMB-TV was the only station whose late news ratings and audience share grew Monday through Friday. KGMB also came out No. 1 Saturdays and Sundays, despite Saturday night growth for KHNL and KITV.



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