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Secrets to Success
Deborah Cole Micek
and John-Paul Micek
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The secret to maximizing your growth
Part five in a 13-part series
IN Part Four of the "12 Laws of Online Marketing with Business Blogs, RSS, and Podcasts," we discussed Law No. 3: Know the Lifetime Value (LTV) of your clients.
Law No. 4 is: Leverage every thought, action, and physical asset for maximum performance and profits
In the simplest terms, leverage means to multiply and maximize the productivity of a resource.
Let's take a look at an example of leverage in action on the Web. Another one of our business-coaching clients was struggling to get better search-engine rankings for her main Web site (and by default, her physical store locations) with her business blog. She was already blogging two to three times per week, and three of her employees each contributed to the blog at least once a week -- that's five to six posts each week.
When we reviewed her top keyword list and analyzed the previous month's posts on her business blog, we found a lack of a common theme from both her and her employees. That was negatively affecting their search-engine results. We revisited her business blogging strategy and developed a theme timeline.
In just two weeks, we saw movement in the search-engine results, and in 45 days, she had broken into the top-10 rankings for some of her best keywords. Most important, at the end of our 60-day timeline, the subscription rate for her newsletter increased by 40 percent.
There was no extra time or money added, just the focus on the right keywords and the right business blogging strategy. Yet, the results speak for themselves. This is leverage at work.
The number of resources you can leverage for significant returns may surprise you. You can leverage ads; headlines; prices; publicity; in-store sales; field sales; average purchase amounts; repeat sales; referrals; new customer leads; lead conversions, etc.
If you're already business blogging, apply Law No. 4 to your actions and efforts. Leverage will have more of a compounding growth impact on your online marketing, list-building, and client retention than you ever thought possible.
If you increase the search-engine rankings of your business blog, AND build your subscriber list at the same time, you'll find it much easier to boost your average sales amount AND increase the repurchase frequency of your current clients. When you properly apply the principle of leverage, you can quite easily double or triple your annual net profits!
In the next installment, you'll learn how to capture the attention of both humans and search-engine spiders for remarkable results.
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John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.