GEORGE F. LEE / GLEE@STARBULLETIN.COM Verlita Nunez fills orders for kukui glycerin soaps at Oils of Aloha in Waialua.

BEAUTY IS BIG BUSINESS, and it's not surprising that in Hawaii, with an array of exotic botanicals and diverse faces, several companies would emerge to take local standards of skin care beyond our shores.

It's not a hard sell. "Natural" is a big buzz word in the beauty industry, and people equate paradise with lush greenery, fresh air and the beauty of nature.

Here's a look at three companies delivering the ingredients for a beautiful life:

COURTESY LANIKAI BEACH The Lanikai Girl line, above, designed for teens by Lanikai Beach, incorporates the scent of vanilla in lotions, body wash, shampoo, conditioner and lip balm.

COURTESY PURE HAPA Pure Hapa's minicandles are made with soy wax and carry tropical scents. They're designed for travelers, to make their hotel rooms a bit more homey.