Using right words
at the right time
Part three of a seven-part series
It is critical to all business relationships that you choose appropriate words. Certain words can sink a deal, while others will inspire someone to do business with you, or enter into a relationship with you.
For example, Joe, a sales person, is talking with Nick. But Joe is having a difficult time trying to describe the service he offers.
Joe's business coach observes that when Joe tries to determine if he's getting his point across, he uses the phrase, "Does that click with you?" (This is a phrase that attracts those with a Kinesthetic Language Pattern, like bells and whistles.)
Since Nick has a Visual Language Pattern (as described in part two of this series), his face scrunches up as he replies, "No, I'm not quite sure that I see where you're going with this."
If you are talking to someone who has a high Visual Language Pattern, you'll notice they use words that pertain to "seeing things."
Once Joe implemented the phrase his coach advised him to use, he noticed a dramatic change in Nick's body posture and facial expressions. Under his coach's guidance, he clarified his question, changing it to, "Can you picture how this works, Nick?"
Other phrases that Joe's coach helped him develop when communicating with a Visual Language Pattern user, are:
» Imagine using this product in your home!
» Do you see yourself using this service?
» Can you see what I'm saying?
» Watch how this image moves.
Once Joe began using words and questions that appeal to the way Nick's brain works, his sale with Nick closed masterfully. Just by altering the words he used in his presentations, Joe's sales for the month increased by 33 percent.
Powerful communicators are people who create the best environment for others while stepping out of their own comfort zone. This is the first step to inspire others toward action.
To alleviate some of the challenges you may face as you step out of your own comfort zone, imagine that you are learning another language and visiting another country. Picture the differences in the culture you see around you, listen to the speech patterns, and take note of the mannerisms used by the people.
This is the same process you must take with someone who has a different communication style than yours.
If you'd like a list of words that appeal to those with Visual Language Patterns, write us at Support@RPMsuccess.com and describe how you would make use of this information.
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John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.
John-Paul and Deborah Cole Micek are business coaches at RPM Success Group Inc. Access similar articles at
www.Biz-OwnersBlog.com.