Read people and
boost your sales

Susan needs your product or service, now! But she's not going to come right out and give you that piece of information.

As a professional sales person, you need to unravel the mystery of who is and who is not ready to buy what you have to sell -- before they shop around and buy from your competitor.

The faster you uncover what your clients' needs are, and communicate how your product or service can satisfy them, the faster you'll be able to capture your fair share of the market.

If you knew what Susan was thinking and feeling while she was shopping in your store, how would your behavior change based on this intelligence?

We're about to unveil a secret way for you to make a good first impression with every person you meet from this day forward.

If Susan spoke a different language than you, would you continue speaking in your preferred language? Or would you attempt to communicate using the language she is comfortable with?

There are four main ways that determine how a person best receives and processes information. Just like a different language, each of us has a "preferred" way of communicating. We call this a Language Pattern.

Below is a general guide to let you know what each type of person is looking for when he or she is communicating with you:

Begin identifying each of your prospects' preferred Language Patterns throughout the upcoming week. Once you uncover each, you'll be able to alter your sales presentation and communication style based on how each prospect prefers you to communicate.

Part three of this series will begin to reveal the different types of preferred words to use for these four Language Patterns.