How blogs
outperform
static sites
Last of a five-part series
There are some important differences between a blog and a typical, static Web site. Here are just a few ways that blogs are different:
» A traditional Webmaster is not required for ongoing maintenance.
» You can publish directly from your computer.
» You can easily make changes to content with instant updates and minimal effort.
» FTP isn't required to transfer files to your server.
» There is no HTML or other coding for you to learn.
» Your site content is automatically archived chronologically by category.
» You can allow comments from visitors to your blog and get public feedback to your articles.
» You get RSS feed integration in your blog allowing other people and Web sites to receive your content through news readers and aggregators.
Blog software performs just like Web-site software. They are both used for hosting linked-content sites or Webs. And just like Web-site software, blog software will run across the major computer operating systems such as Windows, Linux and UNIX.
There are tools that you can install on your desktop PC that will aid in publishing. However, just remember that the blog software that hosts or holds your content runs on a server just like a Web site.
You can install and set up a blog on your own server with downloadable blog software which allows you to manage the technical details yourself (like WordPress). You can also open a hosted account with a blog service provider and have them handle the technical details while you focus on publishing (BlogHarbor).
In either case, you have both free and fee-based options available to you. Again, this is just like Web hosting.
One of the most powerful features of a blog is the Blog Post.
Your blog posts contain your instant content and are the source of the frequent updates for your blog. The Post is at the center of what traditional blogging is all about. Without a post you do not really have a blog. Another way to think of your blog post is to think of the articles and content you publish. Each body of information is a post or article.
Your post contains your instant update. A blog post is also considered an entry, or item, within your blog. Your posts or articles are published in reverse chronology so that the most recent article that is published is listed first or most prominently on the page.
See the
Columnists section for some past articles.
John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at
JPM@RPMsuccess.com or toll-free at (888) 334-8151.
Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at
DCM@RPMsuccess.com or toll-free at (888) 334-8151.