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SHANGHAI » Two years ago, Kaneohe native Chris Bachran couldn't have imagined he'd be running China's largest hotel company with help from Cinderella.
But you have to expect the unexpected in China these days.
Today, the veteran hotelier oversees the hotel division of the huge state-owned Jin Jiang Group from a Spartan Shanghai office, shared by his Chinese assistant with the fairy-tale name.
"It's not where I thought I would be now, but ... things happen," he said.
When people look back at milestones in China's measured opening to the world, Bachran's name is likely to come up.
Joining the company last year, the Damien Memorial School graduate is the first foreigner entrusted with the helm of a large state-owned business.
It signals the realization by the Chinese that outside talent is needed to prepare its economy for competition with the rest of the world.
Accepting the job was no slam-dunk decision.
"But my wife asked me, 'Are you going to look back and wish you took it?'" he said. "It's a once-in-a-lifetime opportunity."
Jin Jiang has more than 100 hotels in China, including some of the country's top properties. But it faces growing competition from international hotel chains as China's economy opens.
Enter Bachran, who as a young man spent many a day surfing favorite Oahu breaks like Rockpiles and is now overhauling the hotels to meet the coming wave of competition.
Bachran brings more than 30 years of experience to the job, starting with dishwashing jobs in Hawaii hotels as a teen.
He later went onto post-college positions with the Royal Hawaiian and Sheraton Waikiki hotels before moving to Southeast Asia in 1985 and rising steadily through management positions with Radisson, Sheraton and others.
He is in uncharted waters now. An outsider in such a high position is unheard of in China, but not for long.
China's largest computer company, Lenovo, which recently bought IBM's personal-computer business, also will be headed up by an American, from IBM.
"(Bachran) is in a real pioneering role," said Jeffrey Bernstein, chairman of the American Chamber of Commerce in Shanghai. "His situation shows that China is serious about meeting the competition and that there are opportunities here for Americans to take part in some really monumental change."
Bachran must contend, however, with Jin Jiang Group higher-ups who remain skittish about this new course.
"There is certainly concern and a lot of oversight," he says. "The government really wants this to succeed."
Dealing with the Chinese has been an adjustment for Bachran, who has some Chinese blood, along with Hawaiian, German and Irish.
Accustomed to getting things done quickly, he is getting acquainted with the pace of a 5,000-year-old culture.
"Here, there is a lot more 'process' put into things," says Bachran, a slight smile indicating that he is learning the Chinese art of not saying all that is on his mind.
"It's sort of like the difference between haole and local. There are different ways of looking at situations, not to say either is better."
Still, Bachran has managed to push through his top priorities such as hiring four foreign professionals to manage key areas like finances and sales. Three hotel properties now have expatriate management teams, and more are expected.
Bachran would like to increase the number of Jin Jiang properties to 300 from 128 eventually. He is aided by the fact that unlike many state-owned companies, Jin Jiang does not suffer from huge debt.
"Last year, we had a list of 120 things we wanted to do, and we finished 110. This year, we've got a list of 90 things, and I'm about one-third of the way there," he said.
In sweltering Shanghai, one thing he would like to have on the list is a switch to aloha attire from his requisite suit and tie.
"You don't know how much I miss that," he said as a jeans-clad Cinderella clomped out the door. "But I'm still working on getting these guys out of the jeans and T-shirt stage."