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Making sense
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That's why, on a recent business trip, I spent some time in the Kansai region to visit Fushimi, near Kyoto, and Nada, near Kobe, two of the most important sake-brewing regions in Japan.
You can pick up maps of sake breweries -- kura -- at the tourism offices at main train stations. But as of last fall, only Nada had a map in English.
Unlike the pastoral settings of Napa and Sonoma, industrial/warehouse areas are the site of Fushimi and Nada's kura. Many breweries offer tours, but most are in Japanese.
In Fushimi, an older, more traditional neighborhood, it's hard to find English speakers or even street signs in English.
But after a few "doko?" (where) questions and hand signals, I managed to find my way around.
The Gekkikan Okura Sake Museum is probably the biggest and best known brewery in Fushimi. Tour buses pack the parking lot, along with tour guides with flags leading large groups. Even if the tour is in Japanese, English signs explain the history of sake-making in the area and how sake is made.
And you don't really have to know Japanese to find the free tasting room.
A short train ride away is the Nada district of Kobe, Japan's most prolific sake-brewing region. At the tourist information office in the train station, you can pick up an English-language map that features directions to nine breweries within walking distance of each other.
Some are major brewers such as Hakutsuru and Kikumasamune, widely distributed even in the United States.
The larger brewers have museums with English signs and offer scheduled tours. Others are smaller, family-run operations. All offer free tastings. And for a little bit extra, some have tasting rooms serving the better stuff.
As in Napa, the brewers have harvest festivals and release parties. When I visited, the Kobe Shu-shin-kan brewery was celebrating a new sake bottled earlier that day and the 10th anniversary of the rebuilding of the brewery after the Kobe earthquake.
Booths in the courtyard served oden, mochi, red rice, grilled octopus, and, of course, sake.
During the tour, the guide explained that fewer people are drinking sake in Japan while beer sales are rising. But overseas, sake's popularity is growing.
As I sampled the newly bottled sake, a junmai with sweet and grassy overtones, my thoughts wandered to mountain streams and rice drying in fields. In the courtyard, the autumn sun cast long shadows, signaling the end of the day.
I paid for another tasting set, which came with tofu to clear the palate. I took notes, but many labels were in kanji and only available in Japan.
Learning about sake is going to be a daunting task, I thought, but what's life without a challenge? I headed for the train station in search of an izakaya to continue my quest.
>> The rice is washed and soaked in water. The rice absorbs the optimal amount of water, then is steamed and the koji mold added. This is a critical process and varies by sake maker.
>> A yeast starter is added, followed by more rice, koji and water over a period of about four days.
>> The resulting mash is fermented 18 to 32 days, then the mash is pressed and clear sake remains.
>> The sake is then filtered, pasteurized and aged. It's sometimes blended before bottling.
Ginjo or junmai ginjo: At least 40 percent of the kernel is milled away.
Junmai: "Pure rice sake" is made without additives -- and at least 30 percent of the kernel is removed.
Honjozo: A small amount of brewers alcohol is added.
Nigori zake: A cloudy sake that has not been fully pressed.