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Yahoo! There’s a new
way to communicate

On March 29, Yahoo! launched its new social network communication multiplier -- Yahoo! 360. It's a powerful new interface that the average person can use to easily and instantly communicate with an infinite network of friends and associates.

With Yahoo! 360, even the greatest technophobe can easily access and use his or her own blog, instant messaging, photo storage/sharing, and Internet radio in one convenient interface.

Yahoo! 360 includes a host of other sharing tools, including reviews and listings of your favorite restaurants, movies, music, etc.

Online social networking and blogging are not unique. Microsoft has stepped into the world of blogging with MSN Spaces. Google has Blogger.com and Orkut for social networking.

But even with some current shortcomings, Yahoo! has stepped it up to a whole new level.

Yahoo! 360 is taking the instant publishing power of blogging, then multiplying that with social networking, and putting it in the hands of the most hesitant techno-phobe. Yahoo! 360 makes it so easy to communicate quickly with a network of hundreds, and thousands of "friends" (potential consumers).

Thanks to blogs and online social networks, in the 21st-century marketplace it's "she told 200 friends, and they told 200 friends, and so on, and so on."

Through the launch of Yahoo! 360, Yahoo is revealing three trends that are transforming the 21st-century marketplace into a business environment unlike any we've seen before.

Yahoo 360! is just another example of how the marketplace of the new millennium is transforming before our eyes. With each passing month, more power and control is shifting away from companies clinging to traditional marketing methods, and it's going into the hands of today's click-and-mortar consumer.

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