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Set your own rules
and start winning

To win in any game, you have to know the rules first, right? Then you have to play by those rules and improve your performance within those parameters. This is true in every sports game we play. But it's not true in the game of business ownership.

Business is the only game in life where you can set the rules. As a matter of fact, if you've structured your business on other people's rules, you're bound to fall far short of your full potential. That's because other people have set the rules to play to their strengths, not yours.

Success in business begins with deciding the game you want to play and how you want to play it. Personal fulfillment starts with consciously deciding things like what positions you'll personally fill on the business team, and what you'll outsource.

Too many business owners think just because companies within their industry have always done things a certain way, that's the way they have to run their company. Unfortunately that type of approach will only get you the same results other men and women in your industry are getting -- average or below average.

How different are your competitors from each other? How different are you from your competitors? Are you offering essentially the same services/products to the same market and experiencing the same financial rewards and constraints?

If you don't like your answers to these questions, then now's time to make a change.

Winning the game of business ownership, playing by your own rules, takes a comprehensive strategy. But you can start setting your own rules by answering three simple questions:

Have you considered that perhaps your competitors are talking about how "impossible" something is to implement because they don't want you to create the solution and take away their market share?

Take your answers to these three questions and begin to mold your operational systems, marketing and pricing structure around the answers you come up with. You can boost your profits and your personal fulfillment at the same time -- starting by setting the rules of your own game.