Ready or not, here
come the blogs!

Like Goliath being slain with a lowly slingshot, the mainstream media (in the form of Dan Rather) came to the undeniable realization that they were no longer in control of information.

Within 30 minutes of the now-infamous TV special on "60 Minutes II" broadcast bloggers were digging into the facts and questioning the validity of what had just been presented by the 42-year broadcast veteran. In less than a week, CBS admitted it could "no longer vouch" for memos questioning President Bush's National Guard service. And just weeks after the November election, Rather announced his retirement.

No matter what your political affiliation is, this incident is one very public example of the power of blogging. Blogging is quickly accelerating into a steeping, sloping growth curve of popularity and application.

ABC News selected Bloggers as "People of the Year," and Merriam-Webster declared "blog" its "word of the year."

It puts the power of information and the impact of influence in the hands of the average Joe. It makes instant publishing a reality, regardless of your technical skill level. And it's a business growth tool that the savvy small business owner can no longer afford to ignore.

It's the world's oldest, most effective form of communication and marketing on steroids!

So why is blogging gaining popularity so quickly? What's the attraction? And why is it so darn powerful?

The answer is quite simple when you consider history and human nature.

Blogging is an unstoppable technological force that exponentially multiplies the world's oldest, most favorite, and most trusted form of information sharing -- word of mouth.

Think about it. Who do you trust the most to give you advice, recommendations, and information about opportunities, purchases or choices?

If you're like the vast majority of people, it's the opinion of someone you know and trust. Someone who you feel is just like you. That type of trust comes from personal communication, social interaction, and the joining together of like-minded individuals.

Blogs and the blogging community deliver all that -- and more.

Now is the time to master business blogging and put it to use for you! Do it before other proactive business owners step into your ideal niche and muscle you out of this primetime opportunity.

You can learn more about blogs and business blogging in particular at www.advancedbusinessblogging.com.