Prudential
agrees to $3M
Star-Bulletin ad deal

Prudential Locations, the second-largest real estate company in the state, has agreed to a long-term advertising contract with the Honolulu Star-Bulletin and MidWeek during the next five years. The contract is valued in excess of $3 million.

The contract is the second significant long-term deal in the last month announced by Oahu Publications Inc., publisher of the Star-Bulletin, MidWeek and military papers. The deal was agreed upon and announced yesterday by Dennis Francis, president of the company and publisher of the papers.

Bill Chee, chief executive officer of Prudential, said he was excited to be a part of a media company with local ownership. "The synergy of the Star-Bulletin and its solid level of readership along with the most-read weekly newspaper in the state is extremely powerful," he said.

"I believe the planned distribution expansion of the weekly real estate section will have a significant positive impact on our business. Other similar advertising opportunities are simply just too expensive. This is a good time for us to lock in a long-term deal."

Francis said he appreciated the growing list of advertising clients "who are seeing the value and results in our newspapers. We will continue to work hard to get our advertisers the results they need at a reasonable price."