Cutter signs $4 million
ad deal with Star-Bulletin
Cutter Automotive, the state's largest auto dealer, has agreed to a long-term advertising contract with the Star-Bulletin and MidWeek over the next five years. The contract is valued in excess of $4 million.
The advertising contract is the largest ever signed by Oahu Publications Inc., publisher of the Star-Bulletin, MidWeek and military papers. It was announced yesterday by Dennis Francis, president of the company and publisher of the papers.
Nick Cutter, president of Cutter Automotive, cited "the quality of the papers, their reach and readership, the level of service and the pricing" for his decision to enter into the agreement.
"This is a good opportunity for us to secure a long-term relationship," said Cutter, who has nine dealerships on Oahu. "The new local management team has exciting plans to expand the distribution of their auto section and provide us with even better results in the years to come."
Francis said he appreciated "the high level of confidence Nick sees in our products. We're obviously thrilled to have earned his long-term business and support."