Anti-tobacco lauds
Lingle protest

The Campaign for Tobacco-Free Kids is praising Gov. Linda Lingle for speaking out against a new R.J. Reynolds Tobacco Co. cigarette named Kauai Kolada.

Lingle said this week that she found it disgusting that the company was using the name of Kauai as well as Hawaii images to market cigarettes to young people.

In response, a spokeswoman for R.J. Reynolds said the company is making an adult product.

But Matthew Myers, president of the Washington-based Campaign for Tobacco-Free Kids, said the company's continued marketing campaigns aimed at youth are "the height of corporate irresponsibility."

"By standing up to Big Tobacco, Gov. Lingle has shown her commitment to protecting Hawaii's kids and helping to reduce tobacco's terrible toll," Myers said.

In its ad campaign, the company said Kauai Kolada cigarettes feature "Hawaiian hints of pineapple and coconut." It also uses the image of a hula girl to promote the new line of cigarettes.

Campaign for Tobacco-Free Kids


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