KSSK reigns as
other stations shuffle
Radio's big dog got even bigger and some stations saw personnel changes and ownership changes during the January through March winter 2004 Arbitron survey.
Two stations fell from the top-10 overall rankings, which are used more for bragging rights than for advertising sales. Advertisers are generally more interested in reaching a specific demographic than the entire spectrum of listeners 12 and older.
KXME-FM 104.3 dropped from No. 10 in the fall survey to No. 15; KIKI-FM 93.9 dropped from ninth to No. 16.Joining the top 10 was KUCD-FM 101.9. Star 101-9 had struggled at Nos. 14, 13 and 12 in previous surveys but is now at eighth overall.
Morning shows draw most of a station's ad dollars and the perennially No. 1 Michael W. Perry and Larry Price, the powerhouses of KSSK-FM 92.3/AM 590, own a fourth of the Oahu radio listening audience ages 25 to 54.
KINE-FM 105.1 maintained its overall No. 2 ranking, but lost morning show co-host Frank B. Shaner. Among listeners 12 and older, ratings for the solo effort of remaining host Brickwood Galuteria were virtually unchanged, but among adults 25 to 54, KINE's morning show went from No. 6 to No. 9, losing nearly one-and-a-half share points since the last rating period.
KINE previously had gained nearly two share points after KHUI-FM 99.5 changed its format from traditional Hawaiian to 1980s and '90s pop hits. That format, known as "Bob-FM," is ranked No. 21, below ethnic-programming KNDI-AM 1270. With its previous Hawaiian format, KHUI was ranked No. 14 overall.
KRTR-FM 96.3 maintained its No. 3 overall ranking, and while the morning show featuring Dan Cooke maintained its share points, its ranking rose from No. 3 to No. 2.
Billy V, Lina Girl and Pipi at KCCN-FM 100.3 lost a point and dipped a ranking from No. 3 to No. 4 overall and from No. 2 to No. 3 among adults 25 to 54.
KDDB-FM 102.7 "Da Bomb" has blown up the ratings chart from No. 11 a year ago to tied for No. 4 overall. Leo Baldwin and Paul Ogata also have the No. 5 morning show overall.
KUMU-FM 94.7/AM 1500 and KAHA-FM 105.9, officially changed ownership in March when the Federal Communications Commission approved their sale to Maui-based Visionary Related Entertainment LLC. Morning team Rich West and Beau Hodge were replaced by Program Director Ed Kanoi on April 1.
