Secrets to Success

Deborah Cole Micek
and John-Paul Micek

Domino theory can
reveal unrealized profits

Knocking down a row of dominoes is a chain reaction. You tip the first one over and they all fall down.

No matter how many are in the row or where the row might turn, knocking the first one over is all that's required to knock them all down.

The hard part is getting the little buggers set up the right way. It takes hours. A certain amount of practice and skill is required to build elaborate rows.

Yet a child can set it in motion in the blink of an eye. Properly built, tipping over the first one triggers a process that can't be stopped!

The same is true when it comes to setting up time-saving, freedom-producing systems in your business. You need to know how to position your "dominoes" so they'll fall the same way each and every time.

But here's where it gets really exciting (and lucrative)!

If you've been in business providing your clients outstanding service or products for at least six months, you already have the basis for creating profit-generating systems in your business.

You just need to follow through on five simple steps:

1. List and prioritize all critical systems in your business.
2. Formalize your top systems in writing, in an easy to follow step-by-step format.
3. Benchmark the current level of effectiveness for each system.
4. Implement the process with everyone following the exact same procedures and measure and record your results.
5. Compare your results against the benchmarks, then regularly try different improvements (one at a time) to the system to optimize the process until you get the exact result you want.

If you don't dedicate the time to follow through on these five steps, you'll always find yourself struggling to reinvent the wheel while you eek out sub-par profits.

In my coaching sessions with small business owners around the world, I've found that most owners have stumbled many times before ever getting started.

First, this happens because "systemizing" is often not an "emergency." It's easy to put something on the back burner when it's not on fire screaming for your attention.

Secondly, procrastination in this area occurs because there's no one to hold the business owner accountable to follow through.

And last but not least -- the delay occurs because there's so much going on in the average business that it can be confusing to try and figure out what to focus on when you're the sole leader of the company.

So, to help you take the first step in making your business systems fall into place like a row of dominoes, next week I'm going to share a simple little process I use with my coaching clients to get them rolling.

I'll highlight the six key areas that (like it or not) determine your ultimate level of profitability, success and financial freedom.

There are six key questions I'll be giving you that you'll need to answer about your business so you have an idea of what strategies are in place, and what needs immediate attention.

Until we meet again -- start by following the above five steps. Follow just one step for each day of the upcoming week. By next Sunday, you'll be ready to take your business to the next level of effortless success.

John-Paul Micek

See the Columnists section for some past articles.

John-Paul Micek is the lead business coach at RPM Success Group Inc. Reach him at or toll-free at (888) 334-8151.

Deborah Cole Micek, chief executive officer of RPM Success Group, is a business success coach and life strategist. Reach her at or toll-free at (888) 334-8151.

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