Aloha’s Super Bowl ads
rake in $1 million in sales
Aloha Airlines' Super Bowl ads, which were broadcast throughout Southern California, scored a victory for the company.
The ads generated more than $1 million in ticket sales, four times more revenue than the airlines makes on a normal day, according to Glenn Zander, president and chief executive officer.
"We probably doubled our previous best-day (revenues)" which occurred on the first day of a summer fare sale, Zander said.
Aloha Airlines would not release exact sales revenues, but said the first day's results of the three, 30-second spots during the broadcast and six more before and after the game were in "seven figures."
Customer response "has been overwhelming" and "way beyond expectations," Zander said.
"It hit faster than we expected."
The airlines' primary objective was to create name recognition in Southern California and "clearly they know about us now," he said.
The nine ads, which cost Aloha Airlines about $1 million for air time, were broadcast from northern San Diego to northern Santa Barbara counties.
A much larger percentage than usual of the airlines' bookings came from Southern California on Super Bowl Sunday, an Aloha official said.
The airline also launched a fare sale that day.