KSSK still tops

KSSK-FM radio has won bragging rights as the No. 1 radio station on Oahu, again.

Top ten

The lead radio stations in Honolulu, among listeners 12 and older, from 6 a.m. to midnight (Note: Share is the percentage of audience listening):

Station Share
1. KSSK-FM (92.3) 9.0
2. KCCN-FM (100.3) 7.3
3. KRTR-FM (96.3) 6.9
4. KINE-FM (105.1) 6.5
5. KUMU-FM (94.7) 5.5
6. KDNN-FM (98.5) 4.8
7. KSSK-AM (590) 4.5
8. KAHA-FM (105.9) 4.1
9.KGMZ-FM (107.9) 4.0
9. KDDB-FM (102.7) 4.0

Source: Arbitron Inc.

The Arbitron Inc. Spring 2003 radio survey finds the perennial winner at the top of listeners 12 and older and adults 25-to-54 years old from 6 a.m. to midnight. Morning show hosts Michael W. Perry and Larry Price dominate by double digits in the overall and adult demographics as their 6 to 10 a.m. broadcast is aired on both KSSK-FM 92.3 and AM 590.

KCCN-FM 100.3, KRTR-FM 96.3 and KINE-FM 105.1, all owned by Atlanta-based Cox Radio Inc., weighed in at No. 2, 3 and 4 in a row, with adult contemporary KUMU-FM 94.7 rounding out the top 5.

KDNN-FM 98.5 was No. 6. It plays contemporary Hawaiian and reggae music and its format was launched to compete against what had been KCCN/KINE's sole control over the local music scene. KHUI-FM 99.5 has jumped into the water since then, playing traditional Hawaiian music. It is ranked No. 17 overall.

KSSK-AM is No. 7 as it splits off from the simulcast after 10 a.m. and is a stand-alone station until the simulcast resumes at 7 p.m.

Cementing its position within the top 10 is year-old KAHA-FM 105.9. Classic rock replaced its modern rock format July 5, 2002, and the station has doubled its 12-plus audience. Its performance is stronger among the 25-to-54 set, where KAHA is tied with KINE-FM for fourth.

Tied at No. 9 among all listeners are KGMZ-FM 107.9 with its oldies format and KDDB-FM 102.7 FM with its urban music format and younger appeal.

Perry and Price drew 18.5 percent of morning radio listeners during the March 27 to June 18 survey, versus 20.4 percent in the Winter 2003 survey and 21.1 a year ago. The No. 2 morning show rarely attains a double-digit listening audience.

KCCN-FM's Billy V., Lina Girl and Pipi garnered 6.5 percent; No. 3 KINE-FM's Frank B. Shaner and Brickwood Galuteria are close behind with 6.2 percent; KRTR-FM's Chris Reiser scored fourth place with a 5.9 and KIKI-FM's Rory Wild and Gregg Hammer rounded out the top 5 with a 5.2 share.


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