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TheBuzz Erika Engle |
Local advertising executives
win big on the national stageIsland advertising folk won national acclaim over the weekend. Ad2 Honolulu, comprised of advertising professionals 32 or younger, won the American Advertising Federation's top public service award for the second consecutive year.
"They took that big beautiful trophy ... and brought it all the way back home with them," said Susii Hearst, newly elected president of the Hawaii Advertising Federation, a sort of older sibling organization.
The campaign was initially created for Arc in Hawaii but alleged violations of federal laws at Arc in April led Ad2 to switch the campaign to Aloha United Way.
The campaign was prepared in support of people with mental retardation, and Hearst observed Ad2's presentation to judges. "One of the judges was crying," she said.
Ad2 presented the campaign the next night for the 500 convention attendees to thunderous applause and a standing ovation, said Hearst, who is also regional sales manager at KHON-TV.
A gold ADDY was presented to Studio Ignition for its packaging design for Clara Confectioners. The company had won four Pele awards in this year's local competition and all local Pele winners go on to compete at the national level.
Studio Ignition also won several Summit Creative awards for design this year; three gold, two silver and a bronze.
Studio Ignition President Stephen Goss had been thrilled to win two Peles and a Best of Show award in 2002. "While I consider that an excellent showing, the best was actually yet to come," he said of this year's bigger multi-Pele win and new national honors.
From Peles to Tellys
Ogilvy & Mather Hawaii is celebrating its five Telly awards, which are to the ad industry as Emmys are to TV and Oscars are to film. No nationally aired commercials are allowed in the competition but big players in the industry do enter regional offerings.The people who created the local entries include people outside the agency such as local directors, musicians and others, said Creative Director Tim Anderson. "That means that they're also competing at a national level," he said.
A silver Telly, the competition's highest award, was presented to Ogilvy in the Institutional or Corporate Image category for its commercial titled "Shrimp."
Part of the agency's campaign for the state Department of Business, Economic Development and Tourism, the spot showcased Hawaii's aquaculture industry.
Director Roy Kimura did some of the shrimp wrangling for the winning spot, Anderson said, but "no shrimp were harmed during the filming of that commercial." Off the record, he divulged what the crew had for dinner that night.
Chief Executive Officer Emi Anamizu said Anderson "took all my good lines."
Ogilvy & Mather Hawaii also won four bronze Tellys for two Hawaiian Electric Co. commercials, a Pizza Hut spot and a Taco Bell Hawaii jingle.
See the Columnists section for some past articles.
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com