TheBuzz
TheBuzz
Aloha United Way
wins big and a happy
Aloha Friday, y’all
Aloha United Way has won the "Best Television Advertising" award in the United Way of America Communications Contest.
Hundreds of the 1,400 member organizations submitted 676 entries in 17 categories, which are split into three divisions, for the different sizes of the organizations and the markets they serve. The work was judged by a raft of big guys in the advertising industry.
The AUW TV spots won the top prize in division one, against other large United Way agencies in major markets.
It's the second year in a row that AUW has won the top TV prize; last year's was prepared by Milici Valenti Ng Pack Advertising, which also won the top radio award.
AUW President Irving Lauber said it's a testament to "the quality of work that we get here in Honolulu."
This year's campaign took a different path than last year's, "so the radio (commercials) did not necessarily tie in with TV this year," said Trudie China, AUW vice president for marketing and communications.
It's all music to the ears of AUW pro-bono ad agency AdWorks Inc. President Darrel Kloninger who was quick to praise his creative team as well as Shooters Film Productions and director Ryan Kawamoto.
AUW won a certificate and will present AdWorks with a plaque at its annual meeting.
Aloha Atlanta
Aloha Friday is not a familiar concept in Atlanta but that's what listeners of Cox Radio Inc.'s WFOX-FM 97.1 got in 20-minute bursts on Friday.
The station dumped its oldies format (and apparently its air staff and program director) and piped in chunks of music from sister stations around the country, including KINE-FM 105.1 -- a practice known as stunting.
"They're changing their format," said Cox Radio Hawaii Vice President Mike Kelly.
Hawaiian 105 morning show hosts Brickwood Galuteria and Frank B. Shaner found out about their new far-off listeners through phone calls and e-mails that came in from Atlanta.
They thought something had gone awry.
"I told them at about 8 o'clock," Kelly chuckled. He hadn't forewarned them because, "I didn't want them playing to the audience in Atlanta," he said.
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com