Secrets to Success
Secrets to Success
Will your business
be here next year?What sells people? What repels people? More and more, we see "pop-up" ads assault us immediately upon visiting a Web site. Or we experience the over-eager sales person trying to prove to us that we need their product or service. What these Web site owners and sales un-professionals don't realize is that studies are demonstrating how this "technique" is actually keeping people away from their site or their store. It actually deters people from developing trust with the new company they are checking out.
Pop-up ads and in-your-face-selling is a growing fad that is dying out as quickly as it spreads. Web site owners stand to lose more customers than gain them just by adding the wrong type of pop-up box anytime a visitor comes to the site.
Whether you have a Web site for your brick and mortar business yet or not, this strategy is something you'll want to pay attention to if you want to avoid trying survive in business and want to thrive instead.
When a visitor comes into your store (online or on the street), they do not want to be "assaulted" by a sales person who is more interested in getting his commission than helping the person get his needs met.
But ... there is hope. There is a new trend coming. Those who don't realize it will quickly find themselves underneath the wave of change -- all because they didn't see it coming. RPM Success Group calls this: Entertaining, results-focused, permission-based marketing and customer added service. Every behavioral style will respond to this type of marketing, while the old sales techniques just don't work on the savvy buyer.
More and more, the "pushy" salesperson is failing in today's market, and the competitors in business who understand permission-based marketing and service are succeeding much quicker, easier and better than the guy who merely thinks he is the sales superstar.
Success strategies
Here are some ways to implement permission-based marketing and value-added customer service in your business:1. Companies that design their message so people actually want to tune in will dramatically see an increase on their ROI (return on investment) in their advertising and marketing budgets. If people want to hear what you have to say, they also want to receive your product or services because you are meeting their needs, wants or desires.
2. Invite people to interact with you and communicate their needs, wants and desires. Unless you really know what people want from your product, service or company, you'll only be a guess away from closing your doors forever.
3. Educate the public about why your product or service can meet their needs. If you offer something unique, something your competitor doesn't, you want to call attention to this feature in an entertaining way. Don't bore them with facts and figures. Enlighten them by engaging all of their senses when they step foot in your store or bring their eyeballs to your Web site.
4. People are drowning under the wave of information, yet they are starving for inspiration, wisdom and understanding. When you engage people with humor, you can easily develop rapport and gain their attention, not to mention their permission.
Deborah Cole Micek, chief executive officer
of RPM Success Group, is a business success coach
and life strategist. Reach her at DCM@RPMsuccess.com
or (888) 334-8151.