TheBuzz
TheBuzz
A year-old Venture
for ex-bankersIf it's appropriate to throw a 1-year baby luau for a magazine, Venture owes its friends some invitations. Its first issue was released last June.
Venture does not try to be all things to all people.
It does try to be "important, informed, insightful and inspiring" for "those who've achieved, those who desire to succeed and those who dream," Publisher Kevin Halloran said.
"It's not a demographic-based publication, it's a mindset and lifestyle-based publication," Halloran said.
It takes its cues from the confluence of business and home, he said. "There's very little separation in most people's lives between the two."
On its mailing lists are decision-makers and "influencers in the community," he said, with high household incomes of perhaps $250,000 or more.
It's an audience familiar to Halloran and Editor Jeanette Tscha, who are former investment bankers; he from New York and she from Los Angeles where the two met while traveling in the same circles. Corporately Tscha is president and Halloran is vice president of Venture's parent company, Media Venture Partners Inc.
Printed at Edward Enterprises Inc. in Honolulu, the magazine is printed on heavy matte stock, different than a fashion magazine. But it offers "both business concepts and a commitment to fashion," Halloran said.
Venture's distribution is about 20,000 every other month. Some 5,000 paid and complimentary subscriptions go to the West Coast while the rest stay here; it is sold for $6 at Bestsellers and King Fort Magazine downtown, Borders Books Music & Cafe locations and in Kailua at Bookends.
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com