TheBuzz
TheBuzz
New logo for
women’s biz centerThe Hawaii Women's Business Center has launched its new logo as it begins other changes, such as new leadership and at least one new program as well as the reinstitution of an old favorite.
The new logo is "inspired by the symbol for woman and the ankh (Egyptian symbol of eternal life)," the center said. "The slanted line depicts action and movement. The rectangle behind the symbol shows Asian influence and the yellow hibiscus (state flower) represents Hawaii. Purple has been the HWBC color since it was founded. Purple represents passion and vision."
The decision to create a new look was reached before Executive Director Beverly Cabrera came on board in July.
She and board President R. Susie Thieman wanted to get the project moving, Cabrera said. "After many tries and coming up with ideas this logo came up and it was like, 'this is it.' This says what we need."
The final product was created by Leigh Morrison, director of graphics and multimedia for Hastings & Pleadwell LLC, a public relations, advertising and marketing company; principal Barbra Pleadwell is a center board member.
The center's mission is "providing the resources for women to develop and grow successful businesses," which Cabrera and her board members feel is reflected in the new logo.
The center plans to launch new programs and to reinstitute familiar series in July and August. In July the center will resume its "Round Table" series.
"It gave them an opportunity for networking, to talk with other women business owners about their concerns and what's going on in the business field," Cabrera said.
In August the center will introduce a program for new ventures called "Fast Track" which Cabrera said is nationally known and deals with feasibility studies for starting a new business, among other topics.
The center's program schedule and other event dates will be posted online at www.hawaiiwbc.org, but the site is undergoing a makeover.
The center is in the same building with the Small Business Development Center, the Service Core of Retired Executives and the Mayor's Office of Economic Development at 1041 Nuuanu Ave.
Center staff and clients have access to vast resources, including one type of guide that offers what Cabrera called advice "from A to Z what you need to do" to start various types of business ventures.
Cabrera came to the center after a year of solo consulting preceded by a 28-year career in the financial industry, most recently at American Savings Bank.
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com
