TheBuzz
TheBuzz
Meeting mania
means many changesIt's the stuff many meetings are made of. KITV has changed its graphics package for the first time since the 1980s; it didn't happen overnight.
"It's been about a year," President and General Manager Mike Rosenberg said.
The change started when New York-based parent company Hearst-Argyle Television Inc. bought a station in New Hampshire which shares some audience with a station it also owns in Boston. New graphics packages were needed to differentiate the stations and KITV benefited as well.
"It worked out perfect for us," Rosenberg said, adding that the station is keeping the "Island Television" branding statement and that some adjustment to the new package was necessary. That means meetings -- lots of them; and meetings beget tweaking.
"Throughout the design stage we tweaked it to make it more comfortable," he said.
The new graphics and music will be most visible in the station's newscasts, Rosenberg said.
The newscasts have been reformatted and the morning show, was renamed from "Good Morning Hawaii" to "KITV-4 News This Morning" to align it with the station's other newscasts, such as "KITV-4 News at 5."
"We're doing a new feature called, 'Weather and Traffic on the Fours,'" Rosenberg said, causing your columnist to groan under the weight of ever-increasing suspicion that there is really only one media consultant who sells the same ideas to everyone.
Guy Hagi used to do "Traffic and Weather on the Eights" on KHNL; KRTR FM radio does "Traffic on the Fives," during morning and afternoon drive.
The idea is to "brand" the time so listeners or viewers can tune in at, say, three, 13 or 23 minutes past to get the desired information.
We know it's desired information, because the consultant quotes audience research. Members of such audiences are asked to send e-mail to the address below to prove your existence.
Awards aplenty
In addition to thunderous applause heard around lunchtime yesterday for Hawaii Publishers Association award winners, more applause rose skyward from a ballroom down the road apiece.Ba-Le Sandwich and Bakery founder Thanh Quoc Lam, Small Business Person of the Year, engendered audience affection as he humbly bowed and waved upon taking the stage to accept his award. He was among many Small Business Administration honorees to share the limelight.
First Hawaiian Bank, a rather big business, was honored as the top lender of 2001 by the SBA's Hawaii District Office.
Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com
