Monday, February 11, 2002

Evolving from Swamp
Rhino to desert Starr

The Las Vegas branch offices of Starr Seigle Communications Inc., formerly known as Swamp Rhino Advertising, have been ranked among the top 10 of "Nevada's Choice" in a Nevada Business Journal Web poll.

"This is a tremendous honor," said Starr Seigle CEO Jack Bates, "our staff in Las Vegas really deserves this recognition for all of their efforts."

Starr Seigle Advertising was ranked No. 6 in the ad agency category; StarrTech Interactive ranked No. 2 among Web Design companies; and StarrPR ranked No. 4 in the Public Relations ratings.

Results were published in last month's issue of the magazine but are not included in the online edition at

Starr Seigle entered the Nevada market in late summer of 1999 in a merger with Swamp Rhino and the affiliated SRPR Public Relations. The company then expanded its presence and added the services of its Starr- Tech Interactive division. The company's Web site indicates its QMark Research and Polling unit will soon join its sister divisions in Nevada.

The company also has branches in Guam and a "New York" office in Montclair, N.J.

Buckle up for love

The County of Hawaii is observing "Child Passenger Safety Awareness Month," as proclaimed by Mayor Harry Kim, and the county's Department of Public Works is contributing in a way that's both small and big.

Courtesy of the department, each baby born at a Big Island hospital this month is to receive an infant shirt bearing the message, "Buckle Up for Love."

On Oahu the state Department of Transportation has been rounding up air time on TV and radio stations for interviews and promotional announcements to air this week, while the state Department of Health was asked to donate five car seats for giveaways.

A free checkup event for car seats is planned Saturday at Waianae Mall from 10 a.m. to 2 p.m.

"Mainly the service is to teach parents how to correctly install the seats," said DOH Traffic Safety Coordinator Lori Dakujaku. It's more than just a quick visual once-over, she said, as a thorough checkup and child-safety instruction takes about half an hour.

Parents unable to attend the Waianae event can make an appointment for a free car seat checkup at one of several "fitting stations." Contact information is available from the Keiki Injury Prevention Coalition at

KIPC also operates the Keiki Car Seat Hotline at 538-3334.

The automated system accepts eyewitness accounts of children under age 4 riding in a car who are not properly secured in a safety seat.

Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached

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