Outrigger Enterprises Inc. is taking its Ohana hotel brand outside Hawaii for the first time, to two hotels on Guam.
Outrigger to manage
2 hotels in Guam
It is making its first
venture outside Hawaii with
the Ohana name
By Russ Lynch
On Oct. 1, its Ohana Hotels division will take over the management of the 187-room Hotel Sunroute and the 126-room Regency Hotel Guam, both on Tumon Bay where Outrigger Hotels & Resorts has been operating the 600-room Outrigger Guam Resort since 1999.
The Sunroute will be renamed the Ohana Oceanview Guam. The Regency will be closed for a $3 million renovation and open in May 2002 as the Ohana Bayview Guam.
The Ohana brand was developed by Outrigger to market and manage more than a dozen of its budget-priced hotels in Waikiki, separate from the more luxurious Outrigger-brand hotels. Earlier this year, the brand gained two neighbor island hotels, the Ohana Maui Islander and the Ohana Keauhou Beach Resort on the Big Island.
With the Guam properties, there will be 18 hotels under the Ohana brand. Two of the oldest Ohana properties on Lewers Street will be demolished in 2003 as part of Outrigger Enterprises' $300 million Waikiki redevelopment.
Outrigger said the Guam additions are owned by the Ysrael family, which owns the Outrigger Guam Resort as well as other retail, restaurant, business, medical and residential properties throughout Guam.