Thursday, August 16, 2001

Hawaii Business,
KHON split up

The Hawaii Business report airs its last on KHON tonight -- or tomorrow if it's rerun on the Channel Two Morning News.

Floyd Takeuchi, president of Hawaii Business magazine parent company Pacific Basin Communications, said the decision to end the partnership was made a couple of weeks ago.

"We've had a year-long run, and we've been very pleased," Takeuchi said. "We are looking at further TV opportunities later this year."

Hawaii Business produced a quarterly TV show in 1998, a monthly show in 1999 and switched to a twice-weekly story-in-a-newscast format last year. Kelli Abe Trifonovitch produced the segments until taking maternity leave in late April. Daughter Katrina is a little more than 3 months old and Trifonovitch is back at the office. Colette Fox's term as fill-in reporter ends Aug. 17.

He's not at liberty, he said

He actually said, "I am 'at leisure' as the old vaudeville guys used to say when they were looking for work."

The ubiquitous Peter Rosegg has hung out his own shingle. Were this reference literal it would read, "PR.PR -- Peter Rosegg Public Relations & Marketing Communication."

His unexpected departure from StarrPR and parent company Starr Seigle Communications Inc. resulted from company restructuring, he said.

"I left on very positive terms -- (CEO) Jack Bates is one of my references," Rosegg said. He will continue to do project work for the company.

Rosegg said independence has already allowed him to team up with others in efforts to land some big fish. Rosegg has formed alliances with Pineapple Tweed public relations company owner Piia Aarma and Lamb & Ross, composed of Starr Seigle veterans Kathryn Lamb and Brian Ross. The range of Aarma's and Lamb & Ross' clientele extends from emerging market companies to nonprofits. Rosegg is also assembling his own client list. One advantage the "virtual teams" have, he said, is that they don't have big overhead as their work is largely done from home.

"Change is scary, but good," he said. "It wasn't a change that I brought about, but it's going to work out for the best."

Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached

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