Japanese spend ON A DAILY BASIS the average Japanese visitor to Hawaii last year outspent most other travelers, with an outlay of $235 a day. Canadians were at the low end of the scale, shelling out $147 a day while they were in the islands. However, Canadians spent more during their trips than anyone else.
the most per day
during visits
But a new study says
Canadians spend the most
per Hawaii tripBy Russ Lynch
rlynch@starbulletin.comThe reason: Canadians stayed longer than anyone else.
That is just one of hundreds of facts in a new annual study of the tourist industry issued this week by the state Department of Business, Economic Development and Tourism.
The 2000 Annual Visitor Research Report shows that total visitor spending in the islands last year was $10.9 billion, up 6.2 percent from 1999. That was the second-highest spending level in history, beaten only by $11.1 billion in 1995.
Japanese visitors' spending per day last year was up 3.4 percent from $227.30 in 1999 and total Japanese spending amounted to $2.4 billion, well below the $3.5 billion spent by Hawaii's biggest market, visitors from western U.S. states. But Japanese spending was up half a percentage point from 1999 Japanese spending.
The average amount visitors from various locations spent per day while visiting Hawaii during 2000. Air fare is not included. Tourism spending
Japan $235 Other Asia $195 Latin America $180 Oceania $171 U.S. East $170 Canada $147 U.S. West $144 Europe $132 Source: DBEDT
Americans from western states accounted for 31.7 percent of the 2000 spending total. Visitors from eastern states were next with 27.4 percent of the total, or $3 billion. Japanese spending was 21.7 percent of the total.
Daily spending was a varied picture with the Japanese on top, visitors from other parts of Asia running second with an average of $195 a person per day, followed by tourists from Latin American at $180 a day, and visitors from Oceania (Australia, New Zealand and the Pacific Islands) at $171 a day.
Canadians, West Coasters and Europeans tied for the low end at an average of $147 a person per day.
But Canadians stayed an average of 12.24 days, so their total-trip spending came to $1,793, followed by Latin Americans at $1,770 a person per trip, visitors from the eastern United States at $1,750, western U.S. visitors at $1,421, Oceania at $1,378 and Japan at $1,304.
Some other facts revealed in the report are:
>> From the big U.S. West market, male visitors outnumbered females 55 percent to 45 percent.
>> Among visitors from Japan, close to 58 percent were females, while 42 percent were males.
>> More than half of all the U.S. West visitors stayed exclusively on the neighbor islands.
>> July continued to be the most popular month of the year for trips to Hawaii, with more than 191,000 visitors in the islands on an average day.
The report is posted online at http://www.hawaii.gov/dbedt/stats.html.
State Web Site
