Wednesday, August 1, 2001

KSSK stays on the
top of radio ratings

Star-Bulletin staff

KSSK FM (92.3) keeps its crown as Honolulu's top-rated radio station in the most recent Arbitron ratings radio ratings, released this week.

The "spring book" of radio listening from March 29 to June 20 shows big changes from the No. 2 station on down the line. For the first time, KRTR (96.3 FM) is No. 2 overall, that is, among listeners ages 12 and older, during all rated time segments.

"The morning show also continued to grow," ranking second among 25- to 54-year-old adults, a desirable demographic for advertisers, said Cox Radio Hawaii Vice President Austin Vali. Cox Radio owns KRTR.

Vali said the Cox group is dominant in most female demographics except ages 25 to 54, where KSSK FM is No. 1, "but only by a little bit so we're working on that."

Atlanta-based Cox Radio Inc. owns or operates six stations in Hawaii.

Cox Radio Hawaii General Manager Mike Kelly said the spring survey is an important tool that will help stations sell advertising until the end of the year. "The Summer Book (now underway) is not as important because people are on vacation and younger (targeted) stations do better in the Summer," he said.

KSSK FM is one of seven Honolulu radio stations owned by Texas-based Clear Channel Communications Inc. Hawaii Market Manger Chuck Cotton was not available for comment.

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