Monday, July 16, 2001

marketing mavens

AT least three prominent marketing jobs are up for grabs in Honolulu.

Help wanted ads for the jobs have recently run in these and national trade publication pages for a marketing director for both KHON and KGMB TV, for the newly created marketing and sales director position with the U.S.S. Missouri Memorial Association and for a midlevel job at City Bank.

The latest spate of rumors about the possible personnel consolidation between KHON-TV and KGMB-TV, both owned by Indiana-based Emmis Communications Corp., had General Manager Bill Spellman chuckling. The marketing director position at KHON was vacated earlier this year by Robert Pennybacker, now the producer for Emme Tomimbang's "Emme and Friends" on KGMB. More recently, and before his replacement could be hired at KHON, Faye Yorck left her corollary position at KGMB for a job at Guest Informant.

"We hadn't concluded on hiring one person for both stations," Spellman said. "That happened less by design than by circumstance."

Local and mainland candidates are being interviewed for the position, he said.

The Mighty Mo' folks want "somebody who wants to love the project, because if you can't embrace the project and really get a feel for it they'll never survive in the climate we deal with," said Executive Vice President and COO Don Hess.

The marketing and promotion work has been outsourced to Atlantis Adventures for the past three years, but said the memorial is "really a core visitor attraction now, and we need to be able to deal with that reality," meaning they want someone with experience to direct the efforts from in-house.

The other opening is for a marketing officer at City Bank, who will be "responsible to provide marketing services and support." Sharon Murakoshi is leaving the job to enter law school, having become interested in the area of intellectual property. Colleague Conrad Ikei said that grew out of work with attorney William Meyer on the bank's "Targeted Industry Growth Report," which has a Web site at

Erika Engle is a reporter with the Star-Bulletin.
Call 529-4302, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached

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