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The Buzz

BY ERIKA ENGLE

Monday, April 16, 2001

ABC exec
to reveal secrets

Hawaii ex-pat Jan Sage is coming home later this month to treat the Hawaii chapter of the Sales and Marketing Executives association to well-kept secrets and a bit of insight on focusing.

Now the director of sales promotions for ABC national television sales, Sage said with the "stock market roller coaster right now the most important thing to focus on is the value your company has that isn't measured by the stock market."

She said she'll also show sneak previews of two movies, "Pearl Harbor," with its world premiere set for mid-May in Hawaii, and "Lilo and Stitch," an animated tale set in Hawaii about "a girl who adopts a dog, but it's a space alien (in disguise)." It is to be released next summer. Sage said the movies present promotional opportunities for businesses, in that major market screenings could "bring Hawaii to all those cities --- it creates a neat opportunity to cast a great shadow for Hawaii for altogether different reasons."

The April 24 dinner will be at the Kahala Mandarin Oriental.

When she's not opening eyes to possibilities, Sage will be helping her mother prepare for an upcoming household move.

Publishers go head to head

An interesting juxtaposition of luncheon events on April 18, as publishers of Honolulu's rival daily newspapers are to speak at crosstown meetings.

The Public Relations Society of America Hawaii chapter will hear "Perspectives on the Newspaper War," from Honolulu Advertiser President and Publisher Michael Fisch and Editor Saundra Keyes at the Sheraton Waikiki's Hanohano Room, while Star-Bulletin Publisher and Editor in Chief John Flanagan will speak to the Hawaii Economic Association about "Why Newspaper Wars are Good for Us," at the Plaza Club. Neither organization knew of the other's plans. "Last month we had David Black, so this month is the Advertiser," said Kris Tsunoda, chairwoman of the public relations group.

Chris Grandy, president of the economic association and an economist for the state Department of Business, Economic Development and Tourism, said the association's board will likely invite Advertiser officials later this year.

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Erika Engle is a reporter with the Star-Bulletin.
Call 529-4757, fax 529-4750 or write to Erika Engle,
Honolulu Star-Bulletin, 500 Ala Moana Blvd., No. 7-210,
Honolulu, HI 96813. She can also be reached
at: eengle@starbulletin.com