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Kodak Hula Show The Kodak Hula Show, a Waikiki tradition for more than 60 years, is no more -- at least in name.
gets new name
The decades-old visitor
attraction is now named
for its new backersStar-Bulletin staff
The Hogan Family Foundation, which rescued the show in 1999 after Eastman Kodak Co. decided no longer to underwrite it, has renamed the free thrice-weekly entertainment showcase. It's now called Pleasant Hawaiian Hula Show, the foundation said today.
The name change reflects that the show, which costs about $500,000 annually to produce, is operated entirely by the foundation, according to a spokeswoman.
The foundation was set up by Edward J. Hogan, whose Pleasant Hawaiian Holidays brings thousands of mainland visitors to Hawaii each year. The show is held each Tuesday, Wednesday and Thursday morning in Kapiolani Park and features Hawaiian entertainment.
Signs will be changed over the next couple weeks to reflect the new name. No other changes are planned, the foundation said.
The show was started by Kodak in the 1930s to present picture-taking opportunities for tourists. The company decided in 1999, however, to discontinue funding the performances because of economic reasons.
Kodak worked with the Hogan foundation in the transition, the foundation said.