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New false lashes
By Rosemarie Bernardo
flirt with color
Star-BulletinLast cool in the 1970s, false eyelashes are making a comeback thanks to fashion's return to glamour and girly styles, plus the cachet of such famous wearers as No Doubt's Gwen Stefani and actress Angelina Jolie.
But beyond the "natural" black and brown lashes of your mom's era, some of the newest lashes boast a burst of color.
Bearing names like "Purple Rain," "Black Widow" and "Pink Lady," colorful lashes fill a counter at Jelly's Books at Market City Shopping Center. These dramatic lashes, ranging from $6 to $10 per pair, come in many colors and lengths.
Amanda Pickren, an esthetician who owns about 25 different styles of lashes, said they give her a "glam look" when she goes clubbing.
"It adds more to your makeup," she said, while wearing "Moondance," a black-and-silver striped pair. "The bigger, the more glamorous."
Lashes are most popular with young women who enjoy the club scene, raves and the gothic look, said Jelly's store manager Carrie Abe, who said sales have been growing steadily over the past three years. She said she knows when special club events are coming up by the numbers of lashes sold.A set of feathery, black eyelashes, dubbed "Vamp," is one of Jelly's top sellers. But it takes a true drama queen to pull off the look of "Ultra Gold Goddess," shimmery, extra-long gold eyelashes.
Other daring souls may want to try "Laser Lash," feathery, white wisps that glow under black light.
"True Glam," sparse, black eyelashes rimmed with rhinestones, are among the store's newest offerings from Tish & Snooky's Manic Panic, a company also known for brightly colored wigs and hair dyes.
The false eyelashes are reusable and take about 15 minutes to apply. They can be trimmed to fit the shape of the eye.
Pickren advised those new to false eyelash application to be patient and to always use clear eyelash glue, available for $2 or less at most drug stores.
Tiffany Lindo, hairstylist and makeup artist at Salon (808), said models and performers often visit the salon for professional application of natural looking false eyelashes. The cost for an application at Salon (808) is $10 to $15. And rather than the full strip of lashes, Lindo said individual lashes are more commonly requested because they have a natural look.
At Paul Brown Salon and Day Spa, makeup artist Katie Cooley said false eyelashes should be applied as close to the lash line as possible. And don't slip up. Applying the false eyelashes directly on the eyelash may pull some of your lashes out, she said. Skimpy or not, at least they're real.
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