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Star-Bulletin Features

Wednesday, December 22, 1999

Local film
‘Moonglow’ targeted
to art house crowd

By Tim Ryan


A Los Angeles-based entertainment executive helping with the marketing of the Joe Moore-Dennis Christianson film "Moonglow" expects to begin showing the picture to distributors next month, which could lead to it being in theaters by summer.

The film, which stars KHON-anchor Moore, premiered last month at the Hawaii International Film Festival.

Jeff Dowd said "Moonglow" is particularly suited for "art house" audiences. He compared the character-driven story to the classic film "It's A Wonderful Life."

Dowd became involved with "Moonglow" after the film's executives called him during its editing and asked to help develop strategies to sell the picture, Dowd said.

According to Dowd, "Moonglow" has to be marketed as "a word of mouth-based film" because it doesn't have a big name star or director attached to it.

"We'll do special public screenings so audiences can tell all their friends," he said. Also part of the publicity campaign will be an "evocative" trailer, entry in more festivals, and attempts to capitalize on Moore's job as news anchor. "That alone will make it easier for us to get him interviewed," Dowd said.

Dowd, a writer/producer, producer's representative, and marketing and distribution authority, was producer of "Zebrahead" which was executive produced by Oliver Stone. The film won the Filmmakers Award at the Sundance Film Festival in 1992.

Dowd also co-produced "Ferngully ... The Last Rainforest," the animated feature starring Robin Williams, Tim Curry and Christian Slater.

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