Milici Valenti
wins $6 mil
HVCB contract

The agency will handle
all advertising for the U.S.
mainland and Canada

By Rick Daysog
Star-Bulletin

The Hawaii Visitors & Convention Bureau today awarded its $6 million-a-year North America advertising contract to Milici Valenti Ng Pack Advertising.

The HVCB's selection committee picked Milici Valenti over finalist Ogilvy & Mather Hawaii, which has handled the tourism marketing group's advertising contract since 1993.

The HVCB contract takes effect Jan. 1 and covers all advertising for the U.S. mainland and Canada.

The North America account is one of the state's largest. On Tuesday, the bureau put its $5 million-a-year Japan account up for review.

Milici Valenti is one of the state's largest advertising agencies with billings of about $42 million. The company is the local associate of advertising giant DDB Worldwide and employs 75 people. Its clients include Sheraton Hotels & Resorts, McDonald's, First Hawaiian Bank and Aloha Airlines.

Founded in 1946, Milici Valenti handled the HVCB's advertising between 1970 and 1993, before losing the account to Ogilvy.

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Hawaii Visitors and Convention Bureau