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Business Briefs

Reported by Star-Bulletin staff & wire

Tuesday, September 7, 1999

Dell reduces prices on some computers

NEW YORK -- Dell Computer Corp. today said it cut prices on its business line of personal computers by up to 18 percent, in a move that reflects savings from component cost declines and direct-selling. The Round Rock, Texas-based company said it cut prices on OptiPlex business desktop PCs running Intel Pentium II and Pentium III processor chips.

Dell, the world's No. 2 supplier of personal computers, is waging an aggressive battle for market share in the corporate PC market versus Compaq Computer Corp., the world's No. 1 supplier, and International Business Machines Corp.

Amazon.com hires Delta executive

SEATTLE -- Amazon.com Inc., the biggest Internet retailer, said it hired Delta Air Lines Inc.'s Warren Jenson as senior vice president and chief financial officer, the latest in a recent string of executive appointments.

Jenson, 42, had been Delta's chief financial officer since April 1998, after six years at General Electric Co.'s NBC broadcast division.

He succeeds Joy Covey, who was named chief strategy officer at Seattle-based Amazon.com in April. Chairman and Chief Executive Jeffrey Bezos, who founded Amazon.com in 1994, in recent months has assembled a team of top managers from companies including Black & Decker Corp., AlliedSignal Inc., and Wal-Mart Stores Inc.





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