Extreme burger dude.
In bendable figures available at Hawaii Jack in the Box locations starting tomorrow, the fast-food chain's spokesman dons fishing, snowboarding, skydiving, kayaking, stock-car racing, scuba, and luge gear.
In keeping with the Jack-as-CEO theme of the restaurant's marketing campaign, a company news release reads "Jack, like so many high-powered executives, really does have a taste for extreme recreational pursuits."
If you have a taste for a cheeseburger, visit Jack in the Box and have a look. The toys might bring a smile to the face of your favorite snowboarder or scuba diver.